Based On The Theory Of Value Chain Study On The Optimization Of The Profit Model Chang Jet As An Example

At present,the rapid development of the global economy,the Internet,cloud technology and other new technologies have been affecting the development process of Chinese enterprises all the time,and the Chinese government is actively advocating public entrepreneurship and innovation.Many small and micro enterprises have grown up quickly,and the development of these enterprises needs corresponding financial management software to support their financial work,so the financial software is supplied.Merchants are also following the trend of the times,hoping to occupy more market share.In addition,with the continuous improvement of network information,these software providers also need to upgrade to provide better cloud service products for small and micro businesses.During the transition period,there will be many sudden growth problems,such as R & D expenses,marketing expenses and management costs,which will affect the company's profitability.Therefore,it is very important to study the profit model of these companies,and the business process of these companies is concentrated on several important links of the value chain.If the profit model and the value chain can be merged together to study the new profit model which is in line with the Internet enterprise,it will be a very practical help to the enterprises in the difficult period of transition.Taking Chang Jet as a case,the article is exactly in line with the characteristics of the development of Internet enterprises in the transition period,and uses a variety of research methods,such as case analysis method,qualitative and quantitative combination,and other research methods respectively.First,we decompose the profit factors of the company's R & D,product,marketing,user and service,and make detailed financial analysis to them,and find out the shortcomings in each link,such as the unclear positioning of the core products,the Imperfect channel construction,the inaccurate division of the users,the immature service mechanism and so on.In view of these problems,we can further dig out other factors that may exist in each link,and explore the advantages of these new profit factors,and find a breakthrough for the improvement of the profitability of the enterprises.The integration of a variety of profit factors will form a profit model adjusted by the enterprise,which helps to improve the business status of the enterprise and is conducive to the healthy,sustained and rapid development of the enterprise's desire for development.The last part is the summary of the whole article,pointing out the shortcomings of the article and the direction of further research.the whole article,pointing out the shortcomings of the article and the direction of further research.