Reasearch On Marketing And Promotion Strategies Of T Company's Household Air Purifier

In recent years,with the concern of air pollution,the domestic market demand for air purifiers is growing.At the same time of increasing demand,numerous net enterprises from China and outer space are flooding in,resulting in increasingly intensified competition in the industry.On this premise,T company entered the empty market late,the marketing promotion strategy is not perfect,and the market development needs to be strengthened.In this context,the main content and significance of this paper is to study the market and competitive environment of domestic air purifiers,build marketing strategies for T company,enhance T company's marketing ability,improve its popularity,market sales and market share,and help T company get out of the marketing dilemma.Taking T company as an example,this paper conducts a comprehensive analysis and research on T company by means of case study method,questionnaire survey method and other methods on the basis of field investigation and literature review.First of all,from the macro environmental analysis,specifically explained the harm of air quality decline and the whole society's close attention,and then focus on the growing market demand,broad market prospects.Then,it makes a comprehensive and detailed industry analysis of T company from two directions: the external competitive environment of T company and the whole industry environment.Next,it is the enterprise analysis of T company,elaborating the current enterprise status of T company and conducting marketing research on user demand and behavioral preference.Finally,the marketing strategy of T company based on household air purifier is proposed,and the implementation guarantee of T company's marketing promotion is given.The marketing and promotion strategy research of T company's household air purifier can help T company expand its market share,improve its competitiveness and find its position in the changeable market environment.This paper can not only provide valuable reference for enterprises in the same industry,but also many conclusions and marketing strategies in this paper can provide reference for enterprises in other industries that have similar situations with T company.