Study On The Marketing Strategy Optimization Of Air Purifier Of The Broad Group

The present sales status of the Air Purifier of the Broad Group is analyzed, revealing the importance of marketing strategy of the Broad Air Purifier for market developing, and thus reveals that how important marketing management is for modern enterprises. Based on the basic theories of marketing management, strategic management, the combination approach between qualitative analysis and quantitative analysis was applied with appropriate data. Firstly, applying the SWOT model, detail analyzes the internal and external environment of the Broad Air Purifier. Then through4Ps theory, a series of initiatives for marketing strategic planning, product strategy, pricing strategy, placing strategy, promotion strategy and other marketing mix strategies have been carried out. Through the method of theoretical and the actual combination, a comprehensive analysis of the present situation of the company marketing management, analyzes some of the existing key issues on marketing management, as well as in-depth analysis on the encountered problems and the internal and external factors which affected product sales. At last, a series of detailed and highly specific operational improvement and optimization countermeasures were put forward in order to enable ones to the healthy and positive development.This paper concluded that at first the organization and sales structure of the Broad Group should be tailored to their own air purifier product characteristics, and then the differentiated marketing mix strategy was adopted, developing their own unique competitive advantage. Focusing on brand marketing is to ensure the implementation of market strategy. The research on marketing strategy and implementing plans provides a useful reference for the Broad Air Purifier on how businesses in a competitive market come out on the top by gaining more market share, but also a valuable insight for the environment and industry trends and practical recommendation for the development of long-term business strategy.