T Technology-based Start-up Company Development Strategy Research

For the past few years,integration between internet and various industries has been grown rapidly and the new industries are booming under the consistent driving strategy of the innovation and entrepreneurship,which is promoting profound change of economic society.The number of newly registered enterprises increased from 4.392 million in 2015 to 6.69 million in 2018,an increase of 10.3% compared with 2017.The whole society's entrepreneurial innovation is in an era of vigorous development.Although the authorities provided great support in policy and the entrepreneurs responded positively,there is a fact that a lot of startups failed to grow up,which should not be ignored.The startup company T is in the industry of head mounted display.In the past three years,it had undergone three phases as the Hype Cycle curve,innovation trigger,peak of inflated expectations and tough of disillusionment.There are many problems that threaten the company's survival,such as the quality issue of the on-sale product,the deliver issue of the new products,the sales performance issue and the finance issue.Under the background of the entrepreneurial enthusiasm and full release of potential,this paper reviews the research results related to entrepreneurial strategies at home and abroad,and clarifies the research purpose and content.The related theories and models of The Hype Cycle curve,industry competitiveness and influencing factors,value curve in the blue ocean strategy,lean startup,five-force model and value chain are introduced.This paper applies the theory of strategic management to conduct an in-depth analysis of T's external environment,including the competitiveness of its industry and its external forces.At the same time,it analyzed the most important technology development and market sales activities in the internal environment of T company.Based on this,we study the causes of survival problems encountered by the company.On the basis of the above research,this paper proposes to regard the survival of science and technology innovation and entrepreneurship as the primary strategic goal,through the centralized service strategic alliance partners,reconstruct the company's existing value curve,and apply the minimum feasible products and other methods and means to quickly verify the most likely target market in order to achieve its strategicgoals.