Evaluation Research About Real Estate Investment Otential In Medium And Mall Cities Of Zhejiang

Real estate industry has gone through a ten-year golden development period in our country,and the market gradually tends to develop steadily after experiencing high-speed growth.With the deepening of policy regulation,and the prominent aggregation effects of population,industry and capital,the differentiation pattern of real estate industry is further intensified.The traditional extensive development mode will not be sustainable.Meanwhile the specialized,standardized and refined real estate enterprises can survive and develop better instead.In order to improve the accuracy of investment and reduce the risk of investment,real estate enterprises have to conduct comprehensive,detailed and scientific research and evaluation on the market and city,and fully explore the market potential and city value.This paper defines the investment potential of real estate development on the basis of clear related concepts and related theories by collecting and consulting relevant literature at home and abroad.This paper selects some small and medium-sized cities in Zhejiang Province as the research object,and analyzes the real estate development investment potential of these cities.First of all,by consulting the relevant literature at home and abroad,combing the relevant concepts and theoretical basis,and according to the current situation of real estate development and investment in Zhejiang Province,analyzing the direct and indirect factors that affect the real estate development and investment,on this basis,establishing the framework of the paper.Secondly,the objective weight and subjective weight of the index are determined by entropy method and analytic hierarchy process,and then they are combined by comprehensive weight to establish a comprehensive evaluation model.Finally,the model is used to analyze the real estate development and investment potential of 30 small and medium-sized cities in Zhejiang Province,and according to the ranking,different potential grades are divided into four grades: strong potential type,strong potential type,medium potential type and weak potential type.It is found that Cixi City,Zhuji City,Yiwu City,Yuyao City,Ruian City and other cities have relatively developed economy,large population scale,and strong potential for real estate development and investment;Haining City,Tongxiang City,Wenling City,Pingyang County,Yongjia County,Linhai City,Ninghai County,Deqing County and other cities have good economic foundation,large permanent population,and strong potential for real estate development and investment;HaiHai City Yanxian County,Shengzhou City,Jiande City,Yuhuan City,Tonglu County,Jiangshan City,Tiantai county and other cities' economic development is in the middle level,which is the medium potential type of real estate development investment;Anji County,Xiangshan County,Chun'an County,Jiashan County,Changxing County,Qingtian County,Wuyi County,Pujiang County,Kaihua County,Jinyun County and other cities,due to geographical location,economic development,population scale and other reasons,are Real estate development investment is weak potential type.According to the different potential levels of each city,this paper puts forward relevant suggestions and measures from the perspectives of real estate enterprises and government managers.