Study On The Factors Affecting The Price Of Real Estate Of Small And Medium-sized Cities In Our Country

Experienced more than ten years development by leaps and bounds, the real estate industry in our country is becoming mature. It has not only played a pivotal role in pushing the national economy, but also driven on the economy employment, upstream and downstream industry chain synergy development. At the same time, it has made a significant contribution to promoting residents’ consumption structure upgrade, improving people’s livelihood and social stability. Especially since the tax reform, the real estate industry has become a "cash cow" of local finance. Either "real estate kidnapped Chinese economy" speech or the west high real estate accounted for the proportion of economic phenomenon; it also shows the important role of the real estate industry. The government always works hard to development people’s livelihood and the policy of "home ownership". But rising house prices overdrawn residents’ consumption ability gradually, and damage economic growth. From the point of the society, the gap between the rich and the poor and rent-seeking phenomenon caused by high house prices is not conducive to social stability and national security. As a special commodity, Real estate’s price depends not only on its own value, but also is affected by a range of factors. Correct understanding and analysis of real estate price’s influence factors can effectively guide the healthy development of real estate. Therefore, our government has issued a series of fiscal policies and other policies to control real estate prices.There have been many research achievements of real estate prices’influence factors in China. But there are still many debates. Big cities, such as Beijing, Shanghai, Guangzhou, and Shenzhen are involved in; medium cities such as Jinan, Zhengzhou, and Guiyang city and so on are involved in. But real estate price influencing factors research of small cities is less. There is some difference between the real estate market in big cities and that in small and medium-sized cities in our country. For example, small and medium-sized cities in the national macroeconomic regulation and control real estate market will obviously lag behind big cities. The difficulty and cost of project financing loans lying in real estate development enterprises in small and medium-sized cities are significantly higher than that in the big cities. This kind of phenomenon is common when handling the personal housing mortgage loan; real estate development enterprises of small and medium-sized city are mostly from the local region, while the city attracts comprehensive developers with strong strength, so developer of the small and medium-sized enterprises lags behind real estate development enterprises of big cities in capital, technology, talent, culture, innovation and management. However, the real estate industry in small and medium-sized cities also began to advance development with the wave of industry transfer, the accelerating of urbanization and a large number of rural populations flooding into the city. On the basis of previous studies, this paper chose the development of Jining city Shandong province as an example to study our country’s small and medium-sized city real estate price influence factors, through qualitative and quantitative empirical research in Jining city real estate price influence factors, revealed the inner operation mechanism, and put forward some suggestions.The thesis consists of five chapters. The first chapter is introduction. It introduces the selected topic of background, significance, and research methods. This chapter also introduces innovation and shortcomings of the thesis. The second chapter introduces the meaning of real estate prices, their composition and characteristics, and then summarized the research status about the influence factors of real estate prices home and abroad. This is an important reference point of the thesis. The third chapter analyses the micro influence factors of real estate prices, then takes "south pool mansion" project in Jining as an example to analyze the micro influence factor of real estate prices about small and medium-sized city. The forth chapter takes the real estate market in Jining as example and uses the actual operation data to analyze the macroeconomic influence factor of real estate prices about small and medium-sized city. In the end, the thesis put forward some countermeasures and suggestions to promote their development.