The Influnce Of HRM For Small And Medium-sized Real Estate Enterprises Core Competitiveness Sreseach

The real estate industry as one of the important pillar industry of the national economy,with China's economic growth into middle age,facing a new situation of oversupply,the survival and development of the real estate industry is facing enormous challenges,became more and more uncertain factors.In recent years,a series of new policies have been put forward,Such as the central bank to drop around to cut interest rates,the implementation of real estate registration,to adjust the public accumulation fund for housing construction,parts loosen limit outside,encourage a second child,such as policies,release the demographic dividend,promote the rigid demand in the market.Facing the new situation and the new normal,real estate industry to the key deep waters.The development of the real estate industry can lead the iron and steel,building material,household appliances,such as a dozen associated industries' development.So,in the new period,it is very important to our country's economic with processing arrangements for the development of the real eastate industry,And let the real estate enterprises in a more competitive environment to maintain competitive advantage,with the core competitiveness,human resources as the key factor for enterprises is undoubtedly the most important.Human resources as the enterprise strategic resources,is the enterprise core competitiveness of the key factors.At the same time high matching degree of enterprise human resources management is advantageous to the enterprise strategic goals,can say,human resources management directly influences the matching degree of enterprise if target can be achieved,Harmonious and unified human resource management is every enterprise want to achieve the ideal state,can be seen,the focus of the present enterprise work should be to do a good job of human resource managementTherefore,under the new situation,the real estate enterprises on the one hand to take positive measures to effectively cope with the challenge of the market.At the same time,also want to strengthen the internal human resource management,effective must be from the management system of the enterprise itself,strengthen their own risk resistance ability,enhance their ability of management control.From existing data collecting,this paper combined with the current situation,characteristics and trend of development of small and medium-sized real estate enterprises,using analytic hierarchy process(AHP)to analyze the core competitiveness of small and medium-sized real estate research,so as to find out in the small and medium-sized real estate enterprises at a disadvantage compared with large real estate enterprises,how to improve the internal human resource management and core competitiveness.Expectations for small and medium-sized real estate enterprises has certain practical significance and reference value.