Research On The Promotion Strategy Of Health And Conservation Tourismin Mingyue Mountain Based On Tourist Experience

The continuous development of the domestic tourism market and the innovation of the tourism concept of the whole people have promoted the domestic tourism to enter the era of mass tourism.The continuous improvement of domestic tourism demand requires that the traditional tourism industry must be transformed and upgraded in time to provide more diversified and personalized tourism products and services for tourism enthusiasts.At present,in order to expand the market share,many domestic tourism companies have begun to explore new tourism services that are more in line with the concept of modern tourism,and launched a new project of health tourism.After being supported by the national tourism policy,many people gradually understand the health tourism,which also promotes the continuous expansion of the domestic tourism market.This paper studies the relevant research literature of domestic and foreign scholars on health tourism,analyzes the development process of health tourism in the tourism industry,defines related concepts such as health tourism,and understands the specific problems existing in the current mode of health tourism at home and abroad.When studying Kangyue tourism,this paper chooses Mingyue Mountain in Yichun City as the research object,through the analysis of the experience elements of Kangyue tourists,this paper constructs the five Mingyue Mountain health tourism influence index system of tourism resource experience,social environment experience,service reception experience,health function experience and follow-up emotional experience,and specially designs the health tourism experience questionnaire to investigate the tourists visiting Mingyue Mountain.The author uses SPSS software to make a descriptive statistical analysis of the data of Mingyue Mountain tourists' questionnaire survey,analyzes Mingyue Mountain tourists' expectation and actual experience of health tourism,and studies the indicators that affect tourists' health tourism satisfaction by using IPA analysis,combined with factor analysis,regression analysis and paired sample T-test.It is found that the actual satisfaction of tourists to Mingyue Mountain health tourism is in the middle and relatively satisfactory state,of which the greatest influence is the tourism resources factor.But at the same time,some problems need to be improved,such as the lack of breadth and depth of product development,weak service and reception capacity,low participation of tourists,sustainable utilization of hot spring resources and so on.Through the analysis,this paper finds out that there are many problems in thecurrent tourism mode of health and recuperation.in view of the problems,the author puts forward five different development ideas of promoting transformation with excellent structure,ramming the foundation of projects,seeking revitalization with high planning,emphasizing innovation and upgrading,and strong wisdom and excellent management.and on this basis,it provides the direction of building five kinds of health products that combine health and ecological environment,Zen culture,leisure agriculture,traditional Chinese medicine,vacation residence and so on.Specific ideas are given to further improve the reception capacity of Mingyue Mountain's health care service.