Research On Coevolution Of Logistics Ecosystem Of E-commerce Platform

After decades of development,Chinese E-commerce industry has already stood in the leading position in the world.Whether it is Alibaba,which established a trading platform,or JD,which has its own self-built logistics system,and even Suning,which has thousands of retail stores.Theyhave becomeE-commerce trading platform.With the continuous trial and promotion of platform-based E-commerce enterprises,online business has become increasingly mature,and changed people's daily life.Online business couldprovidea convenient and fast shopping process,make enterprises and consumers to achieve win-win,all aspects of it reflect the practical improvements brought about by the technological advancement of the Internet era to the people's living standards.As the bridge between the connecting online and offline,logistics is the most basic and crucial part of the E-commerce business model.This paper chooses the logistics ecosystem in the platform-type E-commerce enterprise ecosystem as the research object,and conducts an in-depth analysis of its internal enterprise and population synergistic competition.The modern business environment is an interdependent network in which companies connect with each other to create value.Managers began to try to abandon purely competitive behavior and compete with other companies.The popularity of innovative technologies,such as digital technology,Internet of Things,and cloud technology,has further prompted companies to choose to build or participate in a business ecosystem to get more resource of growth.Ecosystem means that the interaction between firms is an interdependent partnership.The advancement of information technology has accelerated the transformation of traditional industries and enterprises,the enterprise value chain and industrial chain structure have gradually transformed into an ecosystem structure.The use of information technology to establish theE-commerce platform which has broken the distance between consumers and businesses.Online shopping become a daily life element for Chinese netizens.This paper combines business ecosystem theory,niche theory,evolutionary game and other research methods,analogy of the characteristics and operational mechanism of natural ecosystems,internal composition,operation mode,population relationship,evolution process and synergy of platform-type E-commerce logistics ecosystem.The relationship was studied in depth.Firstly,this paper uses the theory of business ecosystem to explore the components of the platform-type E-commerce enterprise logistics ecosystem,and divides the ecosystem members into leading populations,key populations,backbone populations,supporting populations and gap populations,and based on platform-type E-commerce.The different logistics modes of enterprises have classified and analyzed the logistics ecosystems of several mainstream platform-type e-commerce enterprises.Secondly,this paper proposes the endogenous and exogenous dynamics that promote the evolution of ecosystems,and the self-evolution of ecosystems.Mechanism and interaction evolution mechanism.Thirdly,this paper uses evolutionary game theory to construct a co-evolution model between populations and populations.By analyzing the equilibrium of replicating dynamic equations,the rules of collaborative evolution of platform-type E-commerce ecosystems are summarized.This paper analyzes the evolution process of the logistics ecosystem of the platform-type E-commerce enterprise C company,and puts forward several strategies to promote the coordinated evolution of the platform-type E-commerce enterprise logistics ecosystem.