Research On The Evolution Of China's Internet Community E-commerce Based On Self-organization Theory

Internet community e-commerce relies on digital information media technology,based on the network social platform,follows a certain interest map,provides products and services to specific target groups,promotes deep interaction and emotional experience among community members,stimulates the independent participation,communication and creativity of community members,and forms a sustainable business model for the production and consumption of commodity value and emotional value through creative community operations.Internet community e-commerce is a complex system formed by a variety of main elements,with typical self-organizing critical characteristics,and its formation and evolution process is from simple to complex,disorderly to orderly,low-level to high-level self-organizing evolution process.Starting from the literature review of self-organization theory,e-commerce and social economy theory,this paper firstly comprehensively analyzes the attributes and system architecture of Internet community e-commerce;secondly,it systematically analyzes the self-organization characteristics and complexity of Internet community e-commerce,and explores the internal key factors influencing the evolution and development of Internet community e-commerce;on this basis,this paper analyzes the dynamic mechanism of the evolution and development of the Internet community e-commerce,summarizes the evolution process of the Internet community e-commerce,deeply studies the evolution mechanism of the Internet community e-commerce from the user individual,member group and organizational system,constructs the network phase transition model of the evolution of the Internet community e-commerce system,and reveals the Internet community e-commerce through modeling and simulation Finally,this paper selects the case of knowledge-based Internet community e-commerce represented by " Logic Show,Channel Wu and Spiritual Wealth Club " to empirically analyze the self-organization evolution process of Internet community e-commerce,verify the feasibility and rationality of the above theoretical research results,and further propose path innovation and policy guarantee to promote the sustainable evolution of Internet community e-commerce Suggestions.The full text altogether contains seven chapters,the research key content is as follows:The first chapter,the introduction.This chapter starts with the research background and significance of the analysis article,clarifies the research object,points out the research logic of the paper,designs the technical route of the full text on this basis,puts forward the research content of the article,summarizes the research methods used in the research process of the paper.The second chapter,a review of domestic and foreign research.A literature review of the related theories involved in the study of the thesis is reviewed.This paper focuses on self-organization theory,e-commerce and community economy theory of literature combing,summarizes the existing representative results put forward important points,evaluate its theoretical contribution and research limitations,and then defines the scope of this paper,for the later research to lay a solid theoretical foundation.The third chapter,the attribute and structure of the Internet community e-commerce.This chapter makes an in-depth and systematic analysis of the connotation and architecture of the Internet community e-commerce.Based on the definition of the concept of Internet community e-commerce,this paper analyzes the differences between Internet community e-commerce and traditional platform e-commerce,and analyzes the development status of Internet community e-commerce in China.It deconstructs the architecture of Internet community e-commerce from three aspects of infrastructure,core elements and operation points.On this basis,it summarizes the main types of Internet community e-commerce,and conducts it with typical cases.The fourth chapter,analysis of self-organization characteristics and complexity of Internet community e-commerce.This chapter starts with the in-depth analysis of the self-organization characteristics of the Internet community e-commerce,analyzes the complexity of the Internet community e-commerce from the main body and the environment,and carries out simulation research on the Internet community e-commerce by using the system dynamics method,constructs the simulation conceptual model of the Internet community e-commerce,and determines the sensitive parameters of the dynamic model of the Internet community e-commerce system,on this basis,by changing the values of relevant parameters in the model,the simulation results are compared and analyzed,and then the internal key factors affecting the evolution and development of e-commerce in the Internet community are mined.The fifth chapter,the power,process and mechanism of self-organization evolution of Internet community e-commerce.This chapter firstly analyzes the dynamic mechanism of the evolution and development of the Internet community e-commerce;secondly,it summarizes the evolution process of the Internet community e-commerce,and deeply analyzes the preconditions,internal foundation,organizational form and manifestation of the self-organization evolution of the Internet community e-commerce;furthermore,the evolution mechanism of Internet community e-commerce is studied from three levels of user individual,member group and organization system;finally,the network phase transition model of Internet community e-commerce system evolution is constructed,and the phase change process and principle of Internet community e-commerce are revealed through modeling and simulation with MATLAB.The sixth chapter,a case study on the evolution of e-commerce self-organization in the Internet community.This chapter selects the case of knowledge-based Internet community e-commerce represented by "Logic Show,Channel Wu and Spiritual Wealth Club ",analyzes the function process of different mechanisms in the self-organization evolution,and puts forward the path innovation of the future sustainable evolution of the Internet community e-commerce and the policy guarantee measures to promote the evolution and development of the Internet community e-commerce.The seventh chapter,conclusions and prospects.This chapter systematically summarizes the conclusion of the full text of the study,clearly points out the main innovation points of the thesis,and combined with the limitations of the study,puts forward the important direction of follow-up research.The main innovation points in this article are as follows:1.In this study,the self-organization theory is introduced into the research of Internet community e-commerce for the first time.The Internet community e-commerce system is a complex system composed of a variety of main elements,with typical self-organizing critical characteristics.Its evolution process is from simple to complex,disordered to orderly,low-level to high-level self-organization process.Therefore,based on the self-organization theory,this paper deeply studies the evolution of Internet community e-commerce.On the one hand,it expands the application field of self-organization theory,on the other hand,it explores new ideas and perspectives for the research of Internet community e-commerce.2.Based on self-organization theory,this paper studies the evolution process and mechanism of Internet community e-commerce.Based on the self-organization theory,this paper studies the evolution process and evolution mechanism of the Internet community e-commerce.Based on the comprehensive analysis of the self-organization characteristics and complexity of the Internet community e-commerce,this paper summarizes the evolution process of the Internet community e-commerce based on the self-organization theory,and puts forward the preconditions,internal basis,organizational form,original incentives and performance of the self-organization evolution of the Internet community e-commerce.Then,the evolution mechanism of e-commerce in Internet community is studied from three aspects: individual users,member groups and organizational system.The genetic mutation mechanism of individual evolution is analyzed based on mutation theory,the cooperative symbiosis mechanism and selection evaluation mechanism of population evolution are analyzed based on Hypercycle Theory,and the network phase transition mechanism of system evolution is analyzed based on dissipative structure theory and synergetic theory,and the principle and action process of each mechanism are discussed.The purpose of this study is to provide an important reference and basis for the decision-making of e-commerce operators in the Internet community,user participation practice and the supervision and control of managers.3.Based on theoretical research and MATLAB,the evolution simulation model of Internet community e-commerce system is constructed.This paper selects value embodiment as the order parameter of the Internet community e-commerce system,measures the value embodiment of the Internet community e-commerce system from the perspectives of operation cost and connection strength,constructs the evolution simulation model of the Internet community e-commerce system,and compiles the simulation program with MATLAB to observe the phase transition process of the network structure.The evolution goal of the simulation model is to maximize the order parameter as much as possible and realize the process that the order parameter dominates the evolution direction,that is,the self-organizing phase transition process.The results of the model simulation confirm the rationality of the theoretical research,and also find the phenomena and laws in the evolution process of the Internet community e-commerce system.