Research On The Optimization Strategy Of Guangdong YL Clothing Company Chain Operation Management

With the globalization of economy,the competition of our country's clothing retail market is getting worse and worse.On the one hand,our country is losing the advantage of cheap labor,on the other hand,we have not trained a batch of excellent brand enterprises.In order to survive and develop,China's clothing enterprises must think about how to reduce inventory and increase capital efficiency,enhance service awareness,improve service level,and raise management level and reduce operating cost to improve competitiveness while maintaining performance growth.This paper focuses on the optimization strategy of chain operation of Guangdong YL clothing company,and makes the following research results:1.This paper summarizes the relevant theories of chain operation,summarizes the connotation and characteristics of chain operation,compares the advantages and disadvantages of three modes of chain operation,and expounds the development trend of standardization,rapid reaction and self-service of chain operation by reference to advanced foreign chain management theory.To provide theoretical support for research.2.The problems existing in chain operation of Guangdong YL clothing company are analyzed.This paper makes a deep study on YL's purchasing strategy,forming scientific and rigorous buying logic,and analyzes the problems of the goods in the course of operation through big data.3.The optimization strategy of chain operation of YL garment company is put forward.Combined with the modern chain management theory,this paper puts forward the optimization measures for YL apparel company in five aspects: brand upgrading,scientific preparation,talent training,information construction and self-shopping mode.4.Finally,the effects of optimization on the enterprise and its social benefits are analyzed.In terms of enterprise benefits,the scientific purchasing mechanism accurately predicts the quantity of goods needed in the future,which ensures the sale and reduces the inventory,and improves the efficiency of the use of funds;It reduces the waste of social resources and has achieved good social effect in its active exploration spirit.This paper aims to improve the management level of our clothing retail enterprises,enhance the competitiveness of our clothing industry and accelerate the internationalization of our clothing brand.