Research On The Mode Of Franchising Of Clothing Factory In Our Country

As a mode of marketing operation, franchising has a profound influence on the economic development of the world. Since 1980s', franchising has developed rapidly and got good economic and social benefits in China. Just as a coin has two sides, franchising has its advantage and disadvantage. When we know the advantage of franchising, we must also know the problems that franchising is facing.Based on clothing factory in our country, combined theory with practice, and through compared the present condition of franchising of clothing factory in different country, the paper mainly talks about the problems that franchising is facing and the possible reasons. Combined overseas successful experiences with our practical condition, we want to find a good way to develop franchising in our clothing factory, and want to find some enlightenment and countermeasures from overseas successful experiences, this has its significance in guiding the practice of franchising in our clothing factory.