The Research Of ICBC Network Transformation In Liaocheng Gulou

Great changes in the operating environment have put forward higher requirements for domestic Banks' networks: interest rate liberalization that squeezed the profit space of traditional businesses,and diversified income requires the support of network transformation.The financial needs of customers are increasingly complex and diverse,requiring the comprehensive upgrading of branches;The peer transformation and the foreign bank rush the beach pressure coexist,the fierce competition forces the basic branch to speed up the transformation.Branches have been different from the traditional "business store",can no longer be satisfied with "open doors and close doors,right accounts number",they must change to be marketing,service frontier.Network transformation need to combine with commercial Banks overall transformation strategy,reform of hierarchical classification function of the network service system,further strengthen the network as the core in the channels of reengineering channel's strategic position,to make marketing ability and service ability of bank network significantly increased.Based on learning from the advanced network transformation successful experience at home and abroad,related theory,combined with the work of the headquarters of E-ICBC3.0 strategy,liaocheng branches standardization strategy implementation and actual situation of liaocheng gulou branch,through the analysis of information about the present situation of network,and the branches,head of communication and interview,in-depth understanding of liaocheng gulou branch business difficulties and causes of the problems,the analysis of network transformation for the urgency and importance of liaocheng gulou branch development,from site selection,the reconstruction of internal structure,processes,human resources management,marketing management,risk management,and other aspects this paper provides advice for network transformation of liaocheng gulou branch,designs the implementation plan of the transformation of network,to solve the management problem of gulou branch facing.