Interest Rate Liberalization Under The Background Of Pengcheng Rural Commercial Bank Corporate Business Department Revenue Promotion Strategy Research

China's economy has been growing rapidly for nearly 40 years.Financial market interest rate is one of the important means for the country to regulate the economy.In order to accelerate the construction of market economy,the state decided to carry out market-oriented reform of interest rate.Building ideas from 1993,The floor on lending rates was removed in 2013,The ceiling on deposit rates will be lifted in 2015.It has provided strong support for our country to stabilize the economic situation.The rural commercial bank serves as the captain of the last kilometer of the national economy.Root root service rural areas.For agriculture and rural economy and regional small and micro businesses brought the most powerful support.Especially under the tide of credit cooperative restructuring agriculture business.Rural business behavior increases rural income,urbanization construction has played a huge role.This paper first introduces the content of interest rate liberalization,through literature review review of domestic and foreign scholars on the reform of interest rate liberalization.This paper introduces the progress of interest rate liberalization in China.Some foreign scholars on interest rate liberalization research and conclusions.Secondly,two typical Banks at home and abroad are listed to analyze how they improve their operating policies in the context of interest rate liberalization,and summarize their advantages and disadvantages.By collecting data and analyzing the operation situation of Wells Fargo bank and Changshu rural commercial bank,we can extract advanced experience with learning value.Then it analyzes the business revenue of Pengcheng rural commercial bank from 2016 to 2018 in detail.Find out the shortcomings and shortcomings of its business model.SWOT analysis is used to extract the strengths and weaknesses,threats and opportunities of Pengcheng rural commercial bank.Finally,more reasonable strategies and Suggestions are given according to the above two cases.The business of Pengcheng rural commercial company needs to be improved from the aspects of foundation,mode and system.Promote the increase of the company's business revenue.