| With the rapid development of the Internet and the quietly coming of the era of big data,the extensive application of network technology in the tourism industry has brought more obvious economic benefits to the tourism industry.Tourists often share their travel experiences and emotional experiences through online reviews and travel guides on travel websites.Potential tourists are attaching more and more importance to the online comments of tourists on tourism destinations.By reading online comments,tourists can understand their tourism experience of tourism destinations,perceive the tourism image of tourism destinations,and ultimately affect their travel.With the increasing number of tourists traveling to tourist destinations,the online review data is also increasing.The massive review text data will have a direct impact on the decision of potential tourists on whether to go to tourist destinations,and it is also a direct communication channel for the image of tourist destinations.On the other hand,tourism operators and management departments can understand the perceived image of tourism destinations among tourists through online comments,so as to improve the image of tourism destinations.Taking gulangyu tourism destination in xiamen as an example,this paper,on the basis of combing and consulting related literature at home and abroad,makes an in-depth analysis of the development of gulangyu tourism destination by taking tourists and relevant tourism management departments as the entry point,and expounds the feasibility and necessity of using online comments to analyze and study its tourism image perception.Firstly,this paper uses octopus collector to analyze the online comments of tourists on gulangyu as the data source.Secondly,according to the six elements of tourism "food,housing,travel,travel,shopping,entertainment",the tourism image analysis dimension of the tourism destination is established,and qualitative and quantitative research is carried out through content analysis and emotional analysis.Then,the content analysis method is used to analyze the cognitive image and cognitive focus of gulangyu tourism destination among tourists,and the emotional analysis method is used to analyze the emotional perception of tourists to the tourism elements of gulangyu.It is concluded that gulangyu scenic spot elements are the most mentioned dimensions in the online comments of tourists,among which the attention to the natural landscape is higher than the attention to the cultural landscape;In the online comments of tourists,the order of attention from strong to weak is: tourist attractions,tourism transportation,tourism shopping,tourism food,tourism entertainment,tourism accommodation;On the whole,tourists' emotional cognition of tourism perception image of gulangyu island is mostly positive,but the degree of positive emotion is not high,and a few are negative,such as ferry and beach,and the degree of negative emotion is relatively high,among which the preference degree and satisfaction degree of tourist attractions are the highest.In order to dig out the problems existing in gulangyu island from the online comments of tourists,this paper proposes to "control the tourist capacity and improve the tourism infrastructure;Restrain excessive commercialization and build heterogeneous stores;Adhere to delicious food,improve the satisfaction of tourism diet;Attach importance to environmental health management,adhere to the economic and ecological economy;Integrating tourism resources and enriching cultural connotation of scenic spots " is suggested to enhance the tourism image of gulangyu island. |
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