Marketing Strategies Of China Mobile Guangzhou Company In Colleges

With the growth of the mobile communication market,the campus market has become a key battlefield for major operators to attract new customers,and the competition in mobile communication is becoming increasingly fierce.Given the current trend,the competition in the campus market no longer focus on regions.It has gradually evolved into a competition on comprehensive services with multiple dimensions and has changed from the “price war” to the competition of brands,channels,and services.As a leading mobile operator,China Mobile has to optimize its marketing strategies in colleges to cope with the increasingly sharp competition in the telecom market.Based on the situation of the college market of the China Mobile Guangzhou Company(Baiyun branch),this paper analyzes the status,development trend and opportunities of the campus market in the current stage and puts forward sound and suitable solutions.From a theoretical point of view,this study takes the college market of the Baiyun branch as the specific research object.By analyzing relevant data from specific colleges and studying the consumption behaviors of targeted customers,this paper formulates and puts forward the marketing strategies for college market so as to improve the college marketing theory for the telecommunication industry.From a practical point of view,this study is based on in-depth research on both the markets in several colleges and universities in the Baiyun District and the current businesses of China Mobile Guangzhou Company.From formulating marketing policies and planning marketing process,to managing marketing personnel and costs,and to enhancing the market share and the Mobile companies’ competitiveness in colleges,this study aims to help China Mobile Guangzhou Company occupy the dominant position in the campus market.