Research On The Evolution Mechanism Of Enterprise Innovation Under Different Market Types

Innovation is the first driving force to lead development,and it is the only way for enterprises to survive and develop in the fierce market competition.China's innovat io n ability is not strong,the level of scientific and technological development is generally not high,and the ability of science and technology to support economic and social development is insufficient.The contribution rate of science and technology to economic growth is far lower than that of developed countries.Enterprises and countries continue to strengthen their emphasis on innovation.Many scholars at home and abroad have done a lot of research in enterprise innovation.This paper explores the evolution path of enterprise innovation decision-mak ing under different market types from the perspective of evolutionary economics.The evolutionary game model of perfect competition market,monopolistic competitio n market and oligopoly market is established,and the evolutionary stability strategy under each game system is explored.This paper believes that in the short term,innovation only promotes the redistribution of market share,and does not directly increase the overall market volume.In the long run,the overall innovation of the technology brought about by the continuous innovation game,the improvement of productivity,the rise of consumption levels,and the expansion of the market.Enterprise innovation decisions are generally based on short-term market conditions,which indicates that enterprise innovation can indeed bring benefits to enterprises,but there are always other companies that have reduced revenue.For the whole market,when the proportion of innovative enterprises reaches a certain point,the whole market has reached a stable dynamic equilibrium point,and enterprises have chosen to innovate constantly,and enterprises have continued to choose speculation.In a completely competitive market,the competition between enterprises is fierce,and the free rider phenomenon is serious,which seriously reduces the company's desire for innovation.The enterprises that choose innovation in the market account for a relatively low proportion,approaching zero;in the monopolistic competition market,the differentiated demand of consumers It has stimulated the enthusiasm of enterprises for innovation.The maintenance of intellectual property rights in the market has saved the innovation achievements of enterprises from being stolen.The innovat i ve enterprises account for a very high proportion,belonging to the mass innovation market and conforming to the real general market.This paper suggests that for competitive markets,the government is mainly responsible for the protection of intellectual property rights,combating malic io us competition,creating a virtuous competitive environment,and preventing the market from moving towards a fully competitive market.Give full play to market innovat io n initiative and avoid excessive administrative intervention.In the oligopolistic market,the rate of innovation mainly depends on the market-leading enterprises,and the follow-up enterprises also have certain influence effects.In this type of market,the scale of innovation projects is large,the investment in innovation is huge,and the project duration is long.General y,the follow-up enterprises have no ability,and the leading enterprises need to bear greater risks.This requires the government to promote and provide certain support in terms of policies and funds..In addition,we must strengthen the sense of social responsibility to guide enterprises.After al,large-scale innovation projects have a huge positive external effect on society.