Research On Perception Of Dandong Tourism Destination Image Based On Content Analysis

With the deepening of the integration of the Internet and various fields,the influence of the Internet on the tourism field is also expanding.On the one hand,the development of the Internet provides a broader marketing platform for tourist destinations.On the other hand,tourists get more information about tourist destinations through the Internet.Thirdly,it can also provide abundant research data for researchers to carry out academic research.Combining the impact on the tourism destination image gradually in-depth background,as well as the perceived lack of dandong tourism destination image research background,this article published on the network platform to tourists on dandong travel network as the research sample,using the qualitative content analysis method,from the perspective of tourists,some researches on the tourism destination image perception of dandong,in order to enrich the existing theoretical research results.On the premise of reviewing the website ranking and the quality and content of travel notes,97 travel notes about dandong on the websites of ctrip and hornet's nest were selected and sorted out.With the help of ROST CM software,high-frequency words statistics and tourist attribute characteristics analysis of travel notes were conducted.On this basis,four main categories and 10 secondary categories of dandong destination image perception were obtained.By analyzing the image perception of dandong tourist destination in 10 secondary categories one by one,the following conclusions are drawn:1.Tourists' perception of the image of dandong as a tourist destination includes 4 categories,namely tourism resources,reception services and facilities,tourism environment and tourism activities,including 10 categories,namely natural resources,human history,transportation,accommodation,tourism service facilities,climatic conditions,price level,social environment,catering,shopping and entertainment.2.Through the analysis of the four main categories and 10 secondary categories perceived by tourists,it is concluded that tourists' perception of the image of dandong tourist destination is the most in terms of the perception of natural tourism resources,and there is negative perception in terms of emotional cognition.Based on the tourists' negative emotion perception of dandong tourist destination image,the paper puts forward some Suggestions to improve the image of dandong tourist destination.