Research On Financial Risk Identification And Prevention Of Real Estate Enterprises

At present,the internal and external environment that enterprises face in the development process is becoming more and more complicated,the market competition is becoming more and more fierce,and the corresponding operating risks and financial risks are also rising sharply,which will have a serious adverse impact on the sustainable development of the enterprise,Or even cause enterprises to face the dilemma of bankruptcy and liquidation.Due to the particularity of the real estate company’s own business model,it is often necessary to invest a lot of money in daily operations.Once there is a problem with the capital turnover,its corresponding financial risk will increase rapidly.In recent years,relevant government departments have successively issued a series of regulatory measures,coupled with the sluggish real estate market,more and more real estate companies’ financial problems have begun to erupt,and real estate companies have been forced into bankruptcy and liquidation procedures due to broken capital chains.Cases are not uncommon.In this context,real estate financial issues began to receive more and more attention.Real estate companies have different scales and strengths,and they face different financial risks.For real estate companies with relatively weak capital strength and relatively small business scale,the financial risks they face are much higher than those of large real estate companies.Based on the study of real estate enterprise’s financial problems,with R company as the research object,first of all,according to the usual corporate annual report data of R company current financial aspects,such as the basic situation of a paper,and then adopt the common method to financial risk identification,to concrete analysis of R company financial risk points,mainly using the method of single index of financial risk identification of financial risk identification and evaluation.The risk identification method mainly focuses on the analysis of financing risk,investment risk and operation risk.Through the analysis of the financial risks of R company,this paper finds that the financial situation of R company from 2017 to 2019 is continuously deteriorating,and the financial risks of the company are constantly increasing.Through the analysis,it is found that this is mainly caused by R company’s insufficient financial warning ability,unreasonable organizational structure,insufficient financing activity management,project investment and operation management.In view of R company’s problems in financial risk control,thispaper puts forward corresponding preventive measures,including: improving the enterprise financial risk management system,improving the risk management of financing activities and strengthening the risk management in the operation process.The preventive measures and relevant research conclusions proposed in this paper for the financial risk of R company are also applicable to other similar real estate enterprises,which can provide certain reference for the identification and prevention of their financial risk.