Research On The Integration And Development Mode Of Rural Tourism In Yangzhou From The Perspective Of Global Tourism

With the rapid development of the national economy and the continuous improvement of the material living standard,the consumption demand of tourists has changed greatly.The traditional rural tourism has became unable to meet the diversified and individualized tourist needs of tourists.More and more cross rural tourism has emerged,and the trend of rural tourism integration is obvious.In recent years,the state has proposed a "global tourism" development strategy,that is,in a certain administrative region to realize the target: the tourism industry as the dominant industry,the organic integration of regional resources,the development of industrial deep integration and social participation,and a new regional tourism development concept and model for the overall development of the economic society through the tourism industry.All these policy support the integration and development of tourism industry in rural areas.The integration of rural tourism is the extension and expansion of the concept of the "global tourism",and it provides direction for the development of rural tourism integration.Therefore,the integration and development of the tourism industry will become an inevitable trend under the "global tourism".And it will become the horizontal and longitudinal expansion of the concept of the "global tourism" development,which is the inherent requirement of the sustainable development of rural tourism,and it is also the necessary requirement to meet the needs of consumers.Therefore,it needs a systematic and practical study to develop the "global tourism" model scientifically and rationally,guide the integration and development of rural tourism industry.In the view of this,this paper takes the comprehensive tourism integration development model of Yangzhou city as a research object,analysing the current situation of the current rural tourism integration,the development trend of rural tourism industry,and studied the development trend of rural tourism industry in Yangzhou further through analysing the comprehensive application of literature,fielding investigation and mathematical statistics,and combining with the grey relational theory.On this basis,this paper demonstrates the necessity of the integration and development of Yangzhou rural tourism industry from the three aspects,that is,the creation of the regional tourism demonstration area,the change of tourist consumption behavior and the relief of the imbalance of rural supply and demand,besides,discuss the feasibility of the integration and development of the rural tourism industry in Yangzhou from the aspects of society,conditions,policies and experiences.Based on this,the paper structures the model of rural tourism integration and development in Yangzhou under the perspective of global tourism.In order to integrate the rural tourism resources further,enrich and improve the theoretical system of the integration of the "global tourism" and rural tourism,provide reference for speeding up the transformation and upgrading of rural tourism,realizing the overall development of rural tourism in Yangzhou.