G Hot Spring Hotel Network Marketing Strategy Research

With the approach of 5G era and the popularity of more cost-effective,intelligent products,as well as the increasing demands of people’s work,life and entertainment etc,online marketing has become dispensable for enterprises.Every enterprise is using the network to advertise its own products,to promote itself.“The online marketing campaign” between enterprises will be more and more fierce,also more and more diversified.For hotels who want to win themselves a place in the fierce competition,must make good use of the network,and the good “combinations”,in order to fully show the advantages,specialties,and selling points of their products to their customers in time and get their attention also.Based on related literatures and books,this essay investigates the present situation of online marketing of hotels in Qujing.It field researches on G hot Spring hotel,and analyzes internal and external environment as well as well the present situation of online marketing of G hot Spring hotel.It comes to the conclusion that with all these challenges and opportunities,only the effective online marketing could win all the hotel a beneficial position in the intense marketing competition.Based on the analysis of internal and external environment,this essay discusses the optimization of G hot Spring hotel’s online marketing strategy from two aspects: network channel analysis and mix strategies of online marketing.At last,it proposes how to guarantee the implementation of these strategies.The focus of this essay is to find out the deficiencies of G hot Spring hotel’s online marketing and come up with optimizations.The optimizations of online marketing will be helpful for the hotel’s development.And it can also play a reference role of the implementation of online marketing of hotel industry in Qujing.But because there are too many factors that could influence the online marketing,the hotel should adjust the implementation in the process of carrying out online marketing based on the actual situation and the change of the market environment.