Research On Business Model Innovation Of Cyberstar Brokerage Company

With the development of the Internet,all kinds of cyberstar abound and the cyberstar economy comes into being.Today,the cyberstar economy came through disorderly development,and institutional incubation and packaging,operation and marketing in teamwork,high ability to monetise become the new trend of the current cyberstar economy.A mature cyberstar economy industry including the cyberstar as the core,and upstream star-making firms,the midstream content platform companies,and the downstream cyberstar commercial resources and traffic resources.The upstream cyberstar brokerage firms work as the human resources and content supply department of cyberstar economy,are responsible for star-making,content creation and channel distribution.The business model and abilities to monetise of cyberstar brokerage firms have upgrade rapidly,and structure of which is becoming biger and biger in the rich media era.The author try to make sense of the concept definition,research object and practice of the cyberstar economy from various literature material.Combined the components of the industry model,the evaluation criteria of the business model,etc.and summarized development stage and characteristics of the cyberstar economy and cyberstar brokerage firm in the text era,graphic era,rich media era.The author takes cyberstar brokerage company as the research object,and based on Osterwalder business model canvas theory,makes in-depth analysis and discussion on nine business model elements such as value proposition,core resources,key business,important partners,customer segmentation,channel access,customer relationship,cost structure and revenue source.learned that the business model adopted by the case firms has some problems in the process of development,which has detered themselves to keep growing.The author focued on the problems and bottlenecks in the development,and combined the value proposition,value creation,value transfer,value acquisition of value path theory,the author created some solutions,such as implementing IP-based operation strategy,transforming content production from UGC to PGC,mining value in vertical domain,teamwork to create value by whole industrial chain,integrating with real economy and expanding channels,and occupying market segments,in order to offer the reference for the stable and sustainable development of cyberstar brokerage firms.