Research On The Development Strategy Of Dongying Tobacco Company

With the increasing pressure of industrial structure transformation and market-oriented reform under the new normal of the economy,Dongying's tobacco companies exist the crucial problems of old-fashioned concept of management,backward strategic planning,and uncertain market demand.Those problems not only restrict the long-run development of a company,but also negatively affect the smooth operation of regional economy society.Therefore,the tobacco companies in Dongying are supposed to actively comply with the development of the time,try to make a further and deeper analysis for the strategic environment of a company,and on this basis,attempt to reconstruct the long-term development strategy a company.On the basis of combing the related literature at home and abroad,this paper defines and elaborates the related concepts and theories of strategic and strategic management as well as related analytical methods.Secondly,the current development strategy of Dongying tobacco companies is analyzed from the aspects of strategic positioning,objectives and main contents.Thirdly,the external environment of tobacco companies in Dongying is discussed by using the PEST analysis method,and the internal environment of the company is analyzed from the aspects of organization structure and human resources.At the same time,according to the analysis of internal and external environment as well as the results of SWOT comprehensive analysis,the company's development strategy is reconstructed from three aspects of marketing strategy,competitive strategy and talent strategy.Finally,from the regulation of tobacco market governance,the integration of tobacco resources,the promotion of corporate culture and the construction of marketing network,and the improvement of talent team,countermeasures and suggestions are put forward to better ensure the smooth development of the company's development strategy.