Research On The Impact Of The Development Of Insurance Technology On The Operating Mode Of Internet Insurance Companies

With the continuous development of the Internet insurance industry,professional Internet insurance companies that use the Internet as their main sales channel have emerged.Although compared with traditional insurance companies,professional Internet insurance companies currently have a small premium scale,their market share is gradually increasing,and their influence is also increasing.On the one hand,the rise of professional internet insurance companies has promoted the integration of insurance and technology.On the other hand,the development of insurance technology has also broken through the category of Internet technology,and gradually applied big data,blockchain and artificial intelligence technologies to different links in the value chain of the insurance industry,which has a huge impact on the business model of insurance companies.In view of this,this article selects Zhongan Insurance Company,the first professional Internet insurance company in China,as the example,and uses case analysis and theoretical research methods to study the innovation brought by insurance technology to Zhongan Insurance Company's business model and its problem in the business model.In order to find out the cause of the problem and put forward related policy suggestions,with a view to serving as a reference for other Internet insurance companies.First,this article introduces the current status of insurance technology development and explains the connotation of core technologies such as big data technology,blockchain technology and artificial intelligence technology.Secondly,on the basis of clarifying the development status of domestic Internet insurance companies,further explore the impact of the application of insurance technology such as big data technology,blockchain technology and artificial intelligence technology on the business model of Internet insurance companies.Then taking Zhongan Insurance Company as an example,the above analysis results are combined with actual cases to specifically analyze the innovations that Zhongan Insurance Company has carried out in product development,marketing services,and claims risk control under the background of insurance technology development.Further research found that these technologies have brought some problems to the business model of Zhongan Insurance Company's,mainly manifested in the increase in customer complaints year by year,serious product homogeneity competition,poor company bargaining power,inaccurate pricing and Regulatory risks,etc.The reasons are mainly due to insufficient accumulation of the company 's data base,excessive innovation of insurance products and unreasonable design of relevant regulations,fierce competition in the industry,false promotion of products by third-party platforms,and the lack of corporate talents.In response to the above problems and their reasons,this article suggests: Zhongan Insurance Company should improve its product design process,supervise the promotion of third-party platforms,insist on product innovation,focus on the construction of its own platform,improve the talent training mechanism and strengthen communication with the government.The government should promote data sharing in the insurance industry,encourage insurance companies to make technological innovations and improve relevant laws.Only companies and relevant departments can work together to effectively promote the sustainable and healthy development of Internet insurance companies in the context of the development of insurance technology.