Research On F Company B2C Marketing Strategy Based On Amazon’s Precision Marketing System

In the society of rapid development of information technology,e-commerce e-commerce has developed rapidly with the help of the Internet.In according with the object of the transaction which has a variety of different models,including B2C、C2C、B2B model.And e-commerce has been developed so far,especially in the number and size of B2 C e-commerce for the most of all e-commerce models.In the electronic commerce,the traditional marketing can not adapt to the development trend of the times gradually,e-commerce company need more precision marketing strategies of low cost、high efficiency、measurable,and precision marketing has been applied in a growing number of e-commerce companies.In order to better understand the application of precision marketing theory in the field of e-commerce,this article starts with Amazon,deconstructs Amazon’s marketing strategy,and proposes a theoretical and practical plan based on the current situation of F company.The promotion of the Amazon model provides a research solution for B2 C,especially for cross-border B2 C enterprises.As a cross-border B2 C enterprise,F Company does not have its own core competitive advantages,and has not established a complete precision marketing system.Over-reliance on thirdparty and other issues;Secondly,this paper combs the previous literature on e-commerce and precision marketing,analyzes the accurate marketing method of Amazon,and then proposes a feasible strategy for B2 C marketing system of F Company.Focus on how to successfully copy the Amazon marketing system to the same type of B2 C e-commerce company,so that F company can carry out precise marketing under the new environment,and achieve the purpose of continuously increasing corporate profits;once again,through this paper,F company builds complete B2 C marketing.Strategy,need to have corresponding measures in the platform,technology,personnel,etc.Finally,the use of precision marketing theory as a guide,relying on Amazon’s accurate marketing system analysis,for the comprehensive understanding of Amazon’s marketing methods have guiding significance,for the same type of B2 C Enterprise building complete The precision marketing system has theoretical and practical reference.