Research On The Extension Of Value Chain And Its Performance Evaluation Of Apparel Enterprises

Both the rapid development of the global economy and the rapid growth of the Chinese economy have brought changes to the international market and the domestic market.One of the most obvious changes is the increasing market competitiveness.Under the pressure of market competition,more companies realize the importance of the enterprise value chain.Therefore,in order to cope with market pressure,more and more companies have begun to extend the enterprise value chain.In this way,although it is conducive to the adjustment and optimization of resources to a certain extent,due to the large amount of manpower,financial and material resources,the cost of operation is getting higher and higher,and the difficulty is greatly increased.From this point of view,it is necessary to evaluate the effectiveness of the extension strategy of the enterprise value chain,and the focus of the assessment is whether the financial performance of the enterprise has increased under the guidance of the strategy.In other words,if the company's performance continues to increase after the implementation of the value chain extension strategy,the strategy is reasonable and can continue to be implemented.Conversely,once the performance has been declining,it means that the strategy is unreasonable and needs to be improved.Therefore,it is necessary to extend the strategy to maximize performance.On the basis of comprehensive value chain theory and performance evaluation theory,this paper studies Semir Clothing from the perspective of the impact of enterprise value chain extension on corporate performance.Firstly,it introduces the relevant background significance and lays the foundation for the full-text research.Then it introduces the related concepts and theories such as value chain extension and performance evaluation.Then,based on the overall situation of the clothing industry,from the perspective of clothing production costs,The angle and other aspects have deeply analyzed the cost of the clothing company's value chain.At the same time,the influencing factors of the cost control of the apparel company's value chain were analyzed from the aspects of procurement,research and development,manufacturing and sales.Combining with the specific situation of Semir Garment Company and analyzing the operation of Semir Garment's value chain,it can be concluded that Semir Garment constantly applies new and innovative strategies to virtual production and virtual operation in practice.Good customs make the brand have core competitiveness in product design.In addition,three aspects of the vertical extension mode of the value chain oriented to the front end of the industry,the vertical extension mode of the value chain oriented to the mid-end of the industry,and the vertical extension mode of the value chain oriented to the back end of the industry were analyzed.Then,the performance evaluation of the value chain extension of Semir is focused on the changes in the company's profitability and debt repayment ability to reveal the impact of the value chain extension on financial performance.Finally,the following conclusions are drawn: The value chain extension strategy of Senma Clothing has positive significance for the company's development,not only expanding the size of the company,but also spreading the operating risks to a certain extent,improving profitability and promoting the company's development.