Study On The Supply Of Chain Risk Aversion For B2C Clothing Enterprises

Since2000Joyo,2003Taobao setting up and10years development, e-commercebusiness models have been gradually recognized by the public; the economic crisis in2008pushed the model to a new round of development climax. Vancl obtained large-scale venturecapital in2008and rapid occupied the first position using of capital-driven, pushing the B2Cbusiness model to a hot situation. The vancl sales reached3.5billion in2011, but behind thescale is delay in the earnings, and need to constantly absorb new capital to maintain theoperation; On the other hand, seven princess, HSTYLE etc have reached300to400millionRMB sales after setting up three years and remained profitable. January2012, Vancl shockedNASDAQ-listed unsuccessful, for B2C continued fiery lowering the temperature, followedbeing massive layoffs, contraction of the product line, a series of strategic adjustments. Howto find a balance between the rapid scales with earnings has become an urgent problem in theenterprise development. The author derived the sources of impact factors for B2C clothingenterprise supply chain risk and constructed the index system on the source of risk by analysisthe content of the B2C clothing supply chain risk, and provided theoretical support for B2Cclothing enterprise supply chain risk aversion through the analysis of representativeenterprises.In this paper, we build the supply chain risk indicators evaluation system, including thequalitative analysis system and quantitative analysis for the sources of risk, factors with keyimpact indicators indexes.1The qualitative analysis index system including: sources of risk metrics system(focusing on selected15indicators), impact factor system with reference to the developmentof the supply chain evaluation (5factor system).2Quantitative analysis index system including: Likert scoring table for the supply chainrisk assessment factors with the sources of risk indicators, the analysis list of sales andexternal indicators affect factors.3System of the factors with key index factors: factor analysis of the list using SPSS16.0,the list of indicators of the corresponding weight of the building impact indicators based onfactor analysis.In this paper, the author designs the list of client consumer experience and the Likertquantified list, the quantitative index system to analyze the impact of sales of B2C enterprise. On the basis of the analysis results, catched the weight coefficient larger index factors, riskfactors by calculated and searching the key factors.We build supply chain risk index system has great reference value and practicalsignificance in the risk assessment. Questionnaire Likert scoring method, literature inductivemethod, qualitative and quantitative analysis, SPSS16.0factor analysis were used in thethesis.