Research On The Problems And Countermeasures Of The Collection Of Users' Personal Information By E-commerce APP

With the advent of the 5G era,Intelligent terminal equipment are rapidly gaining popularity,and the mobile Internet develops rapidly,people use mobile apps to meet the demands of various aspects of life more and more frequently.The innovation of goods and services in the mobile e-commerce industry brings new convenience to users,and the scale of online shopping users keeps expanding.In the development of the 5G era,the value of the data get more attention,users' personal information is either the necessary resources for digital economic and social development,is also the foundation of enterprise APP to carry out the precise marketing activities,it can also be used to optimize the user experience.But the user information in the process of mining analysis are also facing the security problems of information disclosure,collection of user information produced a contradiction between utilization and protection.In view of this contradiction,this study will make an in-depth analysis of the problems in the collection of users' personal information by e-commerce APP,aiming to find a reasonable way to collect users' information,and help to find the balance between providing users with personalized services and ensuring the security of users' personal information.Based on this,this study conducted mobile e-commerce market research,starting from the user usage scenarios,e-commerce APP can be divided into comprehensive e-commerce,professional e-commerce,take-out e-commerce,group-buying e-commerce and brand e-commerce.Then chose five typical representative APP in each category form a total of 25 e-commerce to investigate each APP's behavior of collecting users' personal information.Through the comparative analysis found that part of the APPs collect users' personal information in excess,and the methods of collection are too forced and bother users too much.Some obscure collection methods can collect personal information of users without their knowledge.Through the text analysis of the APP personal information protection protocol,it is found that the protocol is also not standardized in the way of text presentation,lack of the classification of personal information,the purpose of information collection,the scope of information sharing and other contents,lack of the user's right to know and the right to carry data,and there are also problems of over-specialization and responsibility shirking in terms of information security.Aiming at the problem of research finding,combined with domestic and foreign legislation,this paper putforward the proposal that the APP should standardize privacy policy text,use the representation form easy to read and understand to complement the missing content about clear definition and classification of personal information,the content and scope of users' personal information collection,use and sharing,the policy protection basis for personal information,the responsibility for information disclosure.At the same time,it is suggested to reduce user disturbance and collect user information more friendly.In the process of information sharing and use,we should pay attention to information desensitization,strengthen the audit of third-party platforms,respect users' rights in a more comprehensive way,detail the right to know and respect users' right to carry information.The supervision and guarantee of policies and regulations should also be promoted to provide reference for e-commerce apps to collect users' personal information.