Value Evaluation Of Multi-store Foreign-funded Commercial Enterprises

In recent years,multi-store foreign-funded commercial enterprises have developed rapidly in China.More and more companies have opened the Chinese market,opened many branches in China,and occupied more market shares in the industry.However,with the strategic adjustment of these foreign-funded enterprises and the recent changes in the international political and economic environment,some began to withdraw from the domestic market and were acquired.For such multi-store foreign-funded commercial enterprises,there is little research on how to evaluate their value.In addition,there are a large number of domestic-funded multi-store commercial enterprises in China.The research in this paper also provides a useful reference for how to evaluate the value of such multi-store commercial enterprises.This article first uses the literature review method to systematically analyze the current status of domestic and foreign research on multi-store foreign-funded commercial enterprises,and provides research ideas for this article.Secondly,the qualitative research method is used to analyze the development status of multi-store foreign-funded enterprises in China,and summarize the characteristics of such enterprises in terms of brand,retail technology,channel,operation and assets.Thirdly,on the basis of summarizing the inductive features,it systematically analyzes its value creation and its value creation process in procurement,innovation,marketing,human resources and service.Fourth,a more systematic comparative study on the theory and method of enterprise value assessment,and then to explore the most suitable method for the valuation of multi-store foreign-funded enterprises.Finally,the market method was used to evaluate the value of IKEA,a leading company in the home furnishing industry,and conducted an in-depth discussion on the pre-assessment of the value of mergers and acquisitions in the absence of value assessment information.This article believes that when doing an enterprise value assessment,you should first conduct an in-depth study of the enterprise's characteristics,various links of value creation,and the process of value creation.Comprehensive evaluationof all the value of the enterprise.In the process of making specific assessments,we should find more suitable methods based on the objective information and data we have.Because in the pre-assessment stage of enterprise mergers and acquisitions,there is very little information on non-listed companies,this article uses the reference enterprise comparison method,which has certain limitations in terms of valuation accuracy.However,in this case,the evaluation value is adjusted by combining the characteristics of multi-store foreign-funded commercial enterprises.The evaluation in this paper hopes to provide some reference for the value evaluation of such enterprises in the future.There is further research on the method.