Research On Financial Performance Of Household Appliance Enterprises Under Light Assets Model

In China's manufacturing industry,the home appliance industry is a traditional heavy asset industry,and now it is in the overall industry's profit decline,the development prospects are not optimistic.In recent years,the household appliance industry has not only faced the continuous slowdown in the domestic economic growth rate,but also suffered from the huge impact of international home appliance brands on the Chinese market.The market competition has become increasingly fierce,and China's home appliance enterprises are in a market that is approaching saturation.The share of the occupation is getting smaller and smaller,and the problems of the long-term operating model are also exposed.If home appliance companies only use traditional heavy asset operation models,methods such as expanding the scale of enterprises and fighting price wars are not enough to cope with the development and changes of the times.Due to the transformation and upgrading and competition in the industry brought about by the big environment,China's home appliance enterprises urgently need to improve their international competitiveness to face the market share of foreign brands.The appliance manufacturing industry wants to make new breakthroughs in sustainable development,avoiding "heavy" and "light",and the transition from "heavy" to "light" is particularly important.Among them,Haier Group,as the leader in the home appliance industry,took the lead in gradually shifting its output products to the operation mode of output services,and moved towards the stage of transition of light asset operation mode.Based on the current situation of the operation of home appliance enterprises under the light asset model,this paper selects Haier Group as a case study,discusses the current situation of Haier Group's financial performance under the light asset operation mode,and draws lessons from Haier's advantages to learn from the light asset model appliance industry.The company proposes feasible countermeasures and recommendations.Through collecting and collating relevant materials such as literature,annual reports,public reports,and executive speeches,the paper studies and analyzes the light asset operation mode implemented by Haier Group and the changes in financial performance of Haier Group's light asset operation mode.Based on the perspective of financial performance,Haier Group's 2012-2017 data and financial indicators are used as research content to analyze Haier Group's profitability,operation,debt repayment and development capabilities,and analyze the effects of Haier Group's light asset operations.Through the research of this paper,Haier Group has achieved good financial performance under the light asset operation mode.Based on the current situation and advantages of Haier Group's operation,it summarizes the financial performance of home appliance enterprises under the light management mode from the perspectives of production,operation,marketing and strategy.Countermeasures and recommendations.The paper hopes to provide experience and suggestions for enterprises in China's home appliance industry with light asset operation mode,and to promote the long-term development of China's home appliance enterprises in order to achieve the goal of "Made in China 2025".