The Problem Of Brain Drain In Securities Business Department And Countermeasures

Human resources are the primary resource of an enterprise and the source of its development.In today's rapid economic development,the normal flow of talents is conducive to optimizing the human structure and continuous development of enterprises.However,frequent personnel flow will inevitably affect the stability and sustainability of the enterprise.What measures an enterprise should take to attract talents,motivate talents,and retain talents are called problems that enterprises must solve.Therefore,the research on employee mobility is of great significance to the long-term strategic development of enterprises.The securities industry often regards "talent" as its core resource,and each securities business department is just like the tentacles of securities firms facing customers.With the advent of the new era and the rise of Internet brokerages,traditional brokerage business departments have been challenged unprecedentedly,and they have gradually transformed themselves from "sellers" to "traders" to "e-commerce".This article takes the first cooperation with Tencent Group to transform its traditional securities firm G Securities as an example.With the increasing role of talents in securities firms,G Securities recognizes the hidden loss caused by the mobility of talents and continuously strengthens the talent reserve mechanism.Efforts to build entrepreneurial staff teams based on sales departments in various provinces and cities have achieved great results since 2014.This article investigates the talent status of G Securities Sales Department based on literature research methods and analyzes its talent structure.Based on the company's human resource management status,design a questionnaire,conduct reliability,validity analysis,and factor analysis on the survey data,find out the core factors that lead to the crisis of talent flow,and attribute the reasons for talent flow to eight factors,which will affect the company's talent Correlation analysis and regression analysis were performed for attrition factors.The analysis results show that the negative correlation between salary,benefits and employee turnover tendency is the strongest,and a linear regression model is established for the analysis results.According to the reasons for the loss of G securities talents,the Bank will influence the four major aspects of G securities' s compensation and benefits system,performance evaluation system,career development planning,and training to find out the countermeasures to resolve the talent loss of G securities.In order to improve the human resources management strategy of G Securities,the purpose of retaining the talents required by the enterprise and reducing the turnover rate is achieved.