| In August 2015,the guiding opinions on deepening the reform of state-owned enterprises adopted by the CPC Central Committee and the State Council put forward solutions to some outstanding contradictions and problems existing in state-owned enterprises,and defined the direction of transformation and upgrading of state-owned enterprises.In 2018 Jiangxi Province issued several implementation opinions on further deepening the reform and development of state-owned enterprises.The measures implemented in the opinions,such as innovation driven development and accelerating the adjustment of industrial structure,put forward new requirements for the marketoriented development of state-owned enterprises in the province,and also brought good opportunities for reform and development.State owned enterprises are groping for growth in the economic development of China's socialist market for decades,and exploring a development path with characteristics.However,in the face of more severe market environment in the future,the success of state-owned enterprises can not be achieved without the innovation of development thinking and management concept,but also requires more scientific strategic management and effective management and control mode.At present,the state-owned enterprises are facing the external environment will continue to change rapidly and complex situation.From the micro level,this will bring significant strategic opportunities and new challenges for the development of stateowned investment companies.Therefore,this paper takes a local state-owned investment and operation company,J city State-owned assets operating investment holding group co.,LTD(hereinafter referred to as J city state-owned holding group)as an example,expounds the basic situation and development process of J city state-owned holding group,analyzes in detail the key factors of the external environment and internal resources of J city state-owned holding group,takes into account the concept of environmental adaptation,industrial organization,resource-based theory,etc.,and applies them comprehensively The SWOT analysis model of enterprise strategy,Boston matrix,literature research,comparative research and other tools and methods are introduced.The internal and external environment of J city state-owned holding group is analyzed in detail.The company has a deeper understanding of the advantages,disadvantages,opportunities and threats existing in the current stage,and puts forward the strategy suitable for the development of the enterprise at the current stage.Through the analysis and research,the author believes that in the future,enterprises should pay attention to avoid the complete passive adaptation,and actively forge ahead on the basis of fully understanding and giving full play to the advantages of enterprises,and strive to create a new situation of development in the new era.Specifically speaking,we should take advantage of policy and market opportunities to eliminate the disadvantages of our own physical resources,financial resources,human resources,corporate cultural resources,and strategic management capabilities.At the same time,we should not exclude the possibility of realizing leapfrog development by taking advantage of opportunities such as government resource integration,listing financing,industry merger and reorganization.As a part of the local state-owned operation and investment company,the strategic choice of J city state-owned holding group has certain research value and representativeness.Taking it as an example,we can gradually dig out the strategic development vein of the local state-owned investment and operation company,and have a scientific,normative and feasible strategic planning and response strategy for the company and the similar local state-owned investment company The enlightening function.It is hoped that the research of this paper will play a certain reference role in the development strategy research of state-owned investment and operation companies. |
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