Research On Protective Tourism Development Of Nanyang Ancient Town In Weishan County,Shandong Province

Nanyang Ancient Town has experienced a long natural evolutionary process from a farming society to a canal transport business society.It has accumulated rich historical culture and natural resources that are closely related to life form.Through the inheritance and imperceptible influence of generations of Nanyang people,Nanyang maintains,protects and enriches its unique canal coastal water township space and lake island environment With the rapid development of China's economy,like other ancient towns along the canal,Nanyang Ancient Town is undergoing urban construction and renewal.The cultural heritage management and development activities,which mainly focus on tourism,not only creates unprecedented opportunities,but also brings new challenges.Since 2006,Nanyang Ancient Town has taken many years to develop from a fading lake town to a historical and cultural town in China.The canals have been cleared up,dredged and connected,the infrastructure of ancient towns has been built,and the protection mechanism of cultural relics has been established.The restoration and reconstruction projects along the canals,banks,wharfs,bridges and main sluices have made the ancient town currently have a certain capacity for receiving tourists and developed into an"ancient and authentic canal town".Nanyang Ancient Town,Weishan County,Shandong Province,has a close relationship with the surrounding water natural environment,which is a model reflecting the environmental concept of island towns with Chinese characteristics and should be protected as a whole^[1,2].However,how to make use of the protected historical environment to further maintain the cultural heritage of the ancient canal town with long-lasting and lively vitality,and carry out tourism development in a modest manner,and at the same time try to preserve the historical original appearance of the millennium ancient town,and avoid the old road of pollution first and treatment,and keep it The only ancient water town left on this Grand Canal,to avoid the loss of the original cultural characteristics due to tourism development,it is necessary to fully study the intangible cultural heritage of the township,including the canal culture and trade township culture in the area,and local unique food culture.Discover the socio-economic value of historical heritage,formulate characteristic tour routes,and create unique tourism products,so as to achieve sustainable tourism development under the premise of protection,and form a scenic spot with distinctive personality,beautiful scenery,and rich historical and cultural interest.This is of great significance and value to the development of tourism in Nanyang Ancient Town.It also coincides with the urgent need for the development of tourism in Nanyang Ancient Town.The implementation of protective tourism development strategy is to deal with the relationship between protection and development,create distinctive tourism products,optimize tourism routes,rationally plan tourism functional zoning,and improve the protective tourism development system.These are the main contents of this article.