The Research On Credit Business Marketing Strategy For Small And Micro Enterprises Based On The Lanling Rural Commercial Bank

In recent years,with the economic situation down,The role of large enterprises in the economic development is relative weakened.On the contrary,the role of small and micro enterprises in the county's economic development is becoming more and more important,made outstanding contributions for the county's economic development.On the one hand,small and micro businesses boost rapid economic development,increasing taxes and raising the level of GDP,on the other hand has become a major way to solve the county workers employment.Therefore,the Government attaches great importance to the development of small and micro businesses,and introduced a series of supportive policies,is expected to solve the small and micro business in small scale,poor ability to resist risks and financing problems.At the same time,with the rapid development of economy,the county financial institutions competition becomes more and more fierce,small and micro enterprise credit business marketing is more and more emphasized on the importance of financial institutions,and gradually become an important measure to enhance competitiveness.To enhance operational efficiency and profit margins,small micro-enterprise credit business marketing is increasingly being emphasized,and gradually become an important measure to enhance its core competitiveness,various financial institutions small and micro-enterprise credit marketing is gradually raised to schedule.Taking lanling agricultural businesses as an example,its credit support to small and micro business enterprises expand research as the core content:First,based on the theory of small and micro enterprises,small and micro-enterprise credit and marketing strategies,Specifically the background of small and micro-enterprise credit marketing,financing services and significance?Secondly,taking Lan Ling as an example to explain its operating status,market positioning,credit products,business process,marketing model and risk control ability,Carding the current lanling agricultural businesses small and micro-enterprise credit marketing services processes,discovery Marketing Questions and short board.Third,based on lanling agricultural firms small and micro enterprises Credit Marketing macro environment is extremely internal environment based on the analysis by SWOT analysis method to analyze its marketing strengths,weaknesses,opportunities and threats.Fourth,through the analysis of agricultural firms lanling small businesses credit marketing factors,and compared with other financial institutions within the county,and find their competitive advantage,proposed marketing strategy(strategic positioning,target market,product strategy,pricing strategy,marketing strategy,marketing strategy)and safeguards(Human resource support,business process reengineering,risk control management),innovation lanling agricultural businesses small and micro-enterprise credit business marketing model and its potential to enhance the competitiveness provide references.