LT Agricultural Commercial Bank SME Credit Business Marketing Strategy Research

With the market economy high speed development, the importance of small and medium-sized enterprises to local economic development is self-evident, are faced with the dilemma of financing difficulties for a long time, from the economic zoning of Shandong province belongs to the eastern region, the regional economic advantages, the rapid economic development, national policy support for small and medium-sized enterprise development also promote the rapid development of the local small and medium-sized enterprises, so small and medium-sized enterprise credit financing needs increasing. In the face of the market situation, LT bank as a reform, reorganization of commercial Banks, rural credit cooperatives has been committed to serving local economic construction, supporting the small and medium-sized enterprise loan financing, the purpose of this paper is to seek the feasible marketing strategy to achieve LT bank support the financing of small and medium-sized enterprise development strategic significance for the loan.This article applies the relevant knowledge of economics and marketing, the rural commercial bank marketing strategy in small and medium-sized enterprise financing problems. According to the bank business development status and existing problems, this paper discusses the necessity of the marketing of its, based on the development status and existing problems of LT bank analysis, through the market segmentation, target market selection and market positioning of the bank financing business marketing strategy, design, and on this basis, the use of marketing theory from product, price, channel, personnel, sales and service process, and tangible demonstration strategy set is suitable for the small and medium-sized enterprise financing business bank marketing strategy, and puts forward implementation safeguard measures, for Banks to consolidate the existing results, identify their market potential, improve the level of management, form a continuous, steady and puts forward implementation safeguard measures, for Banks to consolidate the existing results, identify their market potential, improve the level of management, form a continuous, steady and healthy development is of great significance, bank or other financial institutions can also refer to the value of his good measures and methods, to improve their business status.