Research On The Performance Of B Real Estate Company’s Light Asset Operation Mode

With the rapid development of China’s urbanization,the influx of a large number of people makes the real estate industry once booming,and the investment wave of real estate leads to a longterm high house price.The real estate enterprises that used to operate in the traditional heavy assets mode have gained rich profits.However,due to the current pressure of bank credit,imperfect financing mode,the pressure of purchase restriction policy,the increasing inventory pressure and large land cost of the real estate enterprises themselves,it is difficult to achieve the profit goal of the enterprises only relying on the original operation mode.At this time,faced with multiple pressures such as social environment and self-development constraints,many real estate enterprises have embarked on the road of transformation.However,the asset light operation mode has obvious advantages,such as low investment,high cash flow and assisting enterprise operation.It has become a new transformation mode in the real estate industry.This mode enables enterprises to have sustainable development advantages.As an option for real estate enterprises to get rid of the dilemma of asset heavy mode,it has been highly recognized in the industry.Select B real estate company,the leading real estate company,as the case object of light asset operation mode,combine the light asset operation mode with its performance analysis,and use quantitative analysis method and case analysis method based on the research of academic literature and theoretical knowledge.Through the introduction,it can be seen that B real estate company has great financing pressure,high land cost transformation reasons and feasible conditions for transformation,and explore its specific strategies of expanding financing channels and building diversified businesses in the light of asset operation mode.After that,the paper selects the financial data in the financial reports of the enterprises in the past six years from 2013 to 2018 to analyze the financial indicators before and after the transformation,and then uses the non-financial indicators analysis method to evaluate the performance research of light asset mode operation of company B as a whole,and finally draws the conclusion that the overall performance change under the light asset strategy of company B is good.According to the situation of company B,it draws the conclusion that light asset mode operation is suitable for the enterprises The Enlightenment of asset model.It ishoped that the conclusion of the study can promote the attention and research of light assets operation mode,and provide valuable experience and significance for the transformation of operation mode of real estate enterprises,so as to make the real estate industry in China develop actively and healthily.