| Under the new situation,the exhibition has been endowed with more non-market functions,such as promoting the healthy development of industrial structure,establishing regional image,and facilitating cultural exchanges,etc.,thus ushering in new development opportunities for government-led exhibitions.Government-led exhibition is a unique product of the development of socialism with Chinese characteristics and one of the characteristics of China's exhibition industry.In a long period of time,it is easier for the organizer to be recognized by a certain level of government,government competent departments,associations,trade promotion associations,etc.,and it is also easier to get more resources and support in the process of holding exhibitions by relying on government or quasi-government organizations.In terms of risk prevention and undertaking of exhibitions,government-sponsored exhibitions have a higher foundation of trust.An exhibition project success or failure,depends on the joint efforts of various interest groups,including the show host,the contractor,sponsor,the sponsor,and venues,exhibitors and spectators,related media,therefore,mutual trust is particularly important for inter-organizational cooperation.In the current general research of scholars,there is little research on the relationship between the main organizers of exhibitions.In view of the importance of the relationship between the hosts and the organizers for exhibition projects and the importance of trust factors for cooperation,the connotation of trust between the hosts and the organizers in exhibitions needs further in-depth research.This research adopts the systematic literature review method,and combined with the special circumstances of China's exhibition market,from the perspective of social psychology and economics to define the government's leading exhibition in the connotationof the trust between the hosts and organizers and measurement dimension,through the establishment of trust between the government's leading exhibition between the hosts and the organizers the connotation and the dimensions of the theoretical model,and then according to the specification of scale development process,generate trust between will host the connotation of the initial scale,using the method of questionnaire survey to collect data for the pre-test,end up with a formal questionnaire including 14 measuring item.In the process of collecting a large range of sample data for research,SPSS23.0 and AMOS24.0were used for data analysis.The results of reliability analysis and validity analysis showed that the total volume table and each dimension measurement item had high internal consistency and good convergence validity,and the main fitting indexes reached an acceptable level.The empirical results support and subdivide the four theoretical dimensions of the basic model,including ability trust,information trust,perception trust and relationship trust,thus forming a measurement scale for the connotation and dimension division of trust among government-led exhibition hosts and organizers.The conclusion shows that in government-led exhibitions,the establishment of trust-based cooperative relationship depends on the exhibition experience of the organizers,the degree of information sharing between the hosts and organizers,the perception of goodwill between the two parties,and the past cooperation experience and communication relationship between the organizers.Through this study clearly show master to undertake the trust between the connotation of the theory of trust will rich with host the exhibition contents and organizers,to promote the performance of the study provide theoretical support,brand effect,not only can enhance the satisfaction of the organizers in the process of cooperation,show the overall performance of the project,but also can enhance the organizers with work experience andbrand effect.At the same time,it provides some theoretical guidance for the government to try to improve the public service level in the exhibition industry. |
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