The Status Investigation And Policy Research Of Jiangxi Enterprises Participating Overseas Exhibitions

Based on the theory of exhibition economics and market intervention theory of public management,this paper,by using a questionnaire,has a detailed understanding of the current situation of foreign exhibitors in Jiangxi Province and the implementation of the government policy guidance and government funds.The survey found that participating in overseas exhibitions is an effective way for Jiangxi enterprises to go abroad and participate in international competition.Jiangxi enterprises already possess certain ability to develop the international market,but there are still problems such as weak awareness of exhibitors,ambiguous participation targets and unsatisfactory exhibiting results,etc.Jiangxi's subsidy policy for overseas exhibitors has a positive effect on encouraging enterprises to go abroad and develop the international market,and has achieved certain results.However,in policy formulation and implementation,there are many problems such as long application cycle,cumbersome procedures,difficulty in auditing and lagging published,which affect the effect of subsidy implementation and the effect of exhibiting.In view of the above problems,on the one hand exhibitors should increase their ability of participating exhibitions,on the other hand the government should improve the policy of overseas exhibitions,and strengthen supervision in all steps of the subsidy declaration,in order to be more effectively through encouraging enterprises to participate in exhibitions and raise the level of foreign trade development.