Research On The Wealth Management Transformation Of XY Securities Company Under The Background Of Internet Finance

With the continuous accumulation of wealth,there are more and more idle funds,and the demand for wealth management is more diversified,complex and personalized.At present,the rapid growth of China's wealth market does not match the financial products or services that securities companies can provide.If we do not actively meet the diversified configuration needs of customers,customers will flow to other wealth institutions.The transformation of wealth management has become the only way for securities companies.Ten years ago,the average commission rate of the securities industry was still one thousandth,and the securities companies had no incentive to make substantive transformation.For the securities financial industry that after the continuous development of the financial market in these years,the decline of the industry commission rate makes the securities firms have a huge concern about the current securities business model.At the same time,for the whole industry,the competition war for more than ten years is coming to an end.However,in recent years,with the increasing number of securities merchants and the lack of corresponding brand sales strategies in various securities businesses,for securities customers,their consumption satisfaction and trust in securities products have gradually decreased.At the same time,because the conditions of opening securities accounts in our country are very loose,so securities firms use this convenience to blindly expand their own securities business scope.The result of this vicious circle is to blindly increase market share,but its economic business income continues to decline.Statistics show that since the implementation of the investment policy of buying and selling on behalf of others,the net income of the whole securities industry in 2016 is 105.295 billion yuan,and it is still declining in 2017.The corresponding reason is closely related to the operation of the whole stock market.In this harsh environment,the momentum of the transformation of the securities business market is more and more obvious.For more securities companies,wealth management is the only way for them to transform.This paper takes XY securities company as the research object,expounds the basic theories such as wealth management theory,analyzes the current situation of XY securities wealth management transformation combined with the current Internet era,combines the experience of wealth management transformation at home and abroad,and puts forward Optimization Countermeasures for XY securities company,and explores apath suitable for XY securities wealth management transformation.A new round of market transformation of securities service industry has been carried out in an all-round way.For XY securities company,how to seek deepening and reform the strategic layout is a crucial challenge.