Shen Wan Hongyuan Securities Company's Wealth Management Cross-border Transformation Research

In recent years,with the rapid growth of consumers' wealth,the demand of financial services becomes increasingly more diversified and integrated.Overall increased wealth,in addition to overseas financial management and public service has become an important part of the comprehensive financial needs of consumers.At present,the financial services provided by securities companies are relatively narrow,mainly in the securities trading and financing services,thus excluding growing wealth management needs of customers.Securities companies need to develop cross-border business and wealth management business transformation to improve the financial services industry chain in order to meet the integrated financial needs of customers.As the income source of the securities industry,being homogeneous traditional brokerage business.While the addition of Internet financial services offered through standardized products has achieved the rapid increase in the size of the transaction cost,the rapid decline in character and ability can't be matched by traditional securities: finance and sales have had a very direct impact on the traditional securities brokerage.Cross-border wealth management transformation will provide the resources for online financial services platforms to be used broadly by the traditional securities industry,gradually enriching financial products and services,therefore the user experience will lean to the extreme,where one can create new business logic and business philosophy.Internet banking has increased the diversity of financial services,but also forced traditional financial reform and innovation.We can foresee Internet banking will deeply influence and pressure the securities industry into paying more attention to customer experience,customer-focused change,the platform and channels used,weakening of network functions,therefore accelerating financial disintermediation: boundaries and competition will gradually break the traditional financial industry,pushing the transformation of the entire dynamic of the current securities industry.In this paper,using Shenwan Hongyuan securities company as the research subject,starting from the basic theory of the wealth management business and based on the analysis of foreign securities wealth management industry cross-border cases,will research the securities companies cross-border wealth management business.This paper uses SWOT analysis to analyze the external opportunities and threats in addition to the internal strengths and weaknesses of securities companies.Starting with the securities company's line of business and drawing on the experience of other countries to manage cross-border wealth,this paper will research the cross-border transformation.This paper believes that the securities company innovation in product design,marketing channels in the field of Internet finance,will break through the traditional mode of securities brokerage service.Exploration to meet business model diversification of securities business wealth management demand in the mobile internet era,is the main direction of transformation of securities brokerage business in the future.