A Study On The Interaction Behavior Of Hosts And Visitors In The Ethnic Festival Tourism Field

In order to develop the economy and carry on the cultural inheritance,most of China's ethnic minority communities are actively carrying out the development of ethnic festival tourism.Different from the traditional customs,that is,the spontaneous celebrations formed according to the habits of the people,the modern ethnic festivals have the characteristics of The Times and become a special field for a series of activities such as communication between residents and tourists.This change is due to the organization and promotion of the government.At present,the tourism products of ethnic festivals emerge in endlessly and the competition is fierce.Therefore,it is particularly important to explore how to achieve better sustainable development of ethnic festivals.For both parties in the field of ethnic festival tourism,how to communicate better is also an important factor affecting the sustainable development of ethnic festival tourism.In this paper,under the theoretical framework of tourism field,combining the theory of habermas' s communicative behavior and stakeholder theory,through the qualitative analysis and existing research literature,analyzes the point things in the process of the interaction between subject and object and tourism field mode,the formation of the contact,and the two sides in the domain of the objective for the interaction effect of evaluation,put forward the suggestion that promote interaction between subject and object,in order to enrich point: tourism and the study of the interaction between subject and object scope and perspective.The paper is divided into seven chapters: the first chapter mainly discusses the research background,significance,content,methods,research ideas and innovation points of the paper,and reviews the current domestic and foreign research progress of the interaction between the host and the guest of ethnic festival tourism.The second chapter explains the definitions of tourism field,ethnic festival tourism,"host" and "guest" in ethnic festival tourism,and the communication between tourism hosts and visitors.The third chapter introduces the general situation and the analysis of the tourism field of the race race festival in maqu gesar.The fourth chapter mainly discusses the general pattern of the interaction between the host and the guest of the ethnic festival tourism and the pattern of the interaction between the host and the guest in the field of the gesar saima festival.The fifth chapter analyzes the influencing factors of the interaction between hosts and visitors,and USES the SPSS analysis software to analyze the influencing factors of the formation of the interaction intention of hosts and visitors in gesar horse racing festival.The sixth chapter evaluates the interaction effect of hosts and visitors in the tourism field from the perspective of hosts and tourists.Chapter 7 puts forward countermeasures and Suggestions on how to improve the communication between hosts and visitors in the tourism field of gesar horse racing festival,ethnic and cultural activities,so as to provide a reference for future research.As one of the key research objects of tourism discipline,the interaction behavior of hosts and visitors in ethnic festival tourism has important research value.This study,the object of study involving point tourism field between the two sides,through communicative behavior patterns,exchanges between them will,effect evaluation analysis research,according to the epic gesar horse-racing festival point tourism exchanges between the comprehensive effect of evaluation results,and put forward the corresponding countermeasure,to find and establish the hosts and tourists in the tourism activities of coordination mechanism,expected to enrich the point thing tourism research system.