| Nowadays the economy of our country is on its high quality development phase,the application and development of the new technology such as mobile internet,cloud computing,big data and AI in all different fields are rapid.The traditional finances are offered new developing opportunities while being greatly influenced by the new “internet finance”.The People’s Bank Of China issued <the “thirteenth Five Year ”developmental plan of chinese finance information and technology>,in which it emphasizes to enhance the deep combination of information technology and financial business.The plan requires to accelerate the new technology application,to promote financial innovation development,to enhance the research and application of Fin Tech and Reg Tech,to deepen the application and innovation of big data technology,to actively promote the application research of blockchain and AI.In the <Fin Tech development plan 2019-2021>issued by the People’s Bank Of China,it specifically requires the scientific plan and big data application on a big scale to promote the new format of financial data integration,and it also requires to plan for the entire project of cloud computing in finance field application,to reinforce the research and application of distributed data base in financial fields.Da Lian TBT Information Technology Co.,Ltd.is a professional technology company which specializes in the bank application software development and the system integration services.It has thirteen years experience in bank technological services,has accumulated a big batch of loyal bank customers,has developed a dozen of software products concerning autonomous intellectual property,and has owned the capacities to design and build main bank equipment rooms,data base center and disaster preparation center.In recent years,the competition between bank technical services is getting more and more fierce,some problems gradually arose in the developing process,for example: the slow growth of business transactions,the deficiency of advanced intellectuals,the hindrance in market expansion ect.These problems led to a passive role of Da Lian TBT Information Technology Co.,Ltd.in the increasingly fierce competition,thus greatly hindered the company development.Presently our country required to deepen the integration of information technology with finance,and to accelerate new style basic infrastructure.Under this background,Da Lian TBT Information Technology Co.,Ltd.must grasp tightly this unprecedented opportunity,make the full use of our advantage while patching our shortcomings,constitue our developing strategies,therefore lay down scientific foundation for the sustainable developing of Da Lian TBT Information Technology Co.,Ltd..This essay focused on the research of Da Lian TBT Information Technology Co.,Ltd.,basing on strategic management theories,obtained first hand material through visitations of the concerned section leader of company bank customers and the communications with company section supervisor,project manager and some project developers.And this essay analyzed the present company developing condition,the existed problem and its causes.It analyzed the outer macro environment of Da Lian TBT Information Technology Co.,Ltd.through applying the PEST analysis model,and the present enterprise competitive environment through applying the Five Force Model by Porter,therefore summarized objectively the present company resources and capacity situation.Based on the above analyzing results,through applying the SWOT analytic methods it summarized and concluded the interior advantages and disadvantages of the company while meeting outside challenges and threatens.Finally it specifies that presently the strategy that applies for Da Lian TBT Information Technology Co.,Ltd is developing strategy.Combined the present multiple friendly policies for domestic Fin Tech with the practical situation of Da Lian TBT Information Technology Co.,Ltd.,it drafted the short term,medium term and long term development strategies for the company.Meanwhile in order to make sure the execution of the strategic goals,it established the company strategic plans from five aspects of technology,Human Resources ect.Furthermore in order to guarantee the effective application and practice of the company’s development strategies,it constituted the protection measures in five aspects including rewarding system and financial system ect. |
PDF Full Text Request