Research On Optimization Of Customer Relationship Management In YJJ Financial Consulting Company

As the competition in the economic market becomes more and more exciting,the competition between companies is no longer limited to the competition of the products themselves.With the development of the service industry in the direction of high quality,specialization and individuation,YJJ Company,as a member of the financial service industry,is facing increasingly fierce competition.Therefore,in customer relationship management has become an indispensable core competitiveness in the company's development strategy,the establishment of a scientific and perfect CRM system is imperative.This research proposes the background and significance of the research through the relevant theories of customer management,reviews relevant literature at home and abroad,and summarizes the research methods and ideas suitable for this article.Through the analysis of the industry's environment,we discovered the opportunities and challenges facing the company.Sort out the company's existing customer relationship management,data analysis and customer satisfaction,and find YJJ's problems in customer relationship management.Combined with the IDIC model,customer life cycle and customer value theory,the problems found are analyzed in depth.This study believes that it is necessary to establish a CRM customer management system,accurately identify customers,differentiate customers,differentiate communication and interaction with customers,and develop customer individuation strategies,etc.,to fundamentally promote the effective development of customer relationship management.Finally,the corresponding safeguard measures are proposed from four aspects: system,technology,finance,and manpower to ensure that YJJ Company can truly and effectively establish a scientific and perfect CRM system to fundamentally improve customer relationship management capabilities.While making future development prospects,the limitations of this study are analyzed.