Research On Customer Satisfaction Evaluation And Promotion Of Internet Financial Product "Yin Piao" Of Company A

With the development of the Internet era,the traditional financial model can no longer meet the needs of social development.Internet financial products emerge as the times require,but the new Internet financial products lack historical precipitation.In the Internet era,service is the most important factor to occupy market capacity.As a result,this paper takes A company’s financial products as the research object,studies its Internet financial products customer satisfaction present situation and the promotion countermeasure,this article research mainly has the following two aspects significance:from the theory point of view,At present,China has less research on customer satisfaction of Internet financial products,so this paper The research can effectively increase the depth and breadth of the existing research,so that more Internet companies can theoretically and systematically understand customer satisfaction.In practice,the research results of this paper can help many interconnected companies to improve the customer satisfaction of Internet financial products and further improve the acceptance of Internet financial products.This paper,based on the perspective of Internet financial market,takes A company’s Internet financial products "silver ticket" as the research object,through the literature research method,mathematical statistics method,questionnaire survey method,analyzes the current situation of A company’s financial products market satisfaction,and its causes and countermeasures.Firstly,we make the scale,then through the form of questionnaire,we get several potential factors that affect customer satisfaction.Finally,we conclude that the customer satisfaction of A company’s Internet products is generally not high.The main causes are perceived quality,customer expectation,brand image,perceived value have a significant impact on customer satisfaction,and perceived quality has a significant impact on customer satisfaction.The impact of customer satisfaction is greatest,followed by perceived value,customer expectation,and brand image.Finally,the average value of latent variables and the specific value of each option under the category are calculated.According to the analysis of average value,the four important latent variables are indeed important factors affecting customer satisfaction.In the analysis of each option,it is found that the main issues are the supportability of the product,brand reputation,product charges and so on.I think this is a reference direction for A company to layout Internet financial products.In order to study the rationality forward some countermeasures from four aspects.The countermeasures can be carried out from four aspects:further improving product quality and service level,strengthening product innovation,strengthening brand building,establishing strategic management of customer satisfaction,strengthening propaganda and perfecting performance appraisal system.