Research On Pricing Of Crowdsourcing Logistics Platform From Perspective Of Multilateral Market

With the rapid development of Shared economy era,the rise of all kinds of O2 O industry,consumers are increasingly door-to-door delivery services,the rapid development of the electric business enterprise reflects the current logistics is difficult to meet the demand of distribution,especially in all kinds of electrical business promotion days and holidays,under the logistics demand shock,the emergence of crowdsourcing logistics greatly solve the diversified logistics requirements.The adoption of crowdsourcing mode significantly reduces the employment cost of enterprises.This mode is not only applicable to the heavy express delivery industry,but also applicable to the takeout industry where the order quantity fluctuates significantly.Crowdsourcing logistics platform plays a key role in the logistics order distribution process,and whose existence is of extremely necessary value to solve the problem of crowdsourcing logistics distribution.In the process of crowdsourcing logistics distribution service,multilateral users who participate in the platform will focus on their own interests,which will lead to fierce price competition among crowdsourcing logistics platforms.However,the imperfect and inappropriate user pricing system leads to the platform losing the trust of multilateral users.In this paper,based on the perspective of the multilateral market to consider the multiple factors that affect pricing competitive platform variables to the modeling process,the innovative introduction of consumer's evaluation,make crowdsourcing logistics platform have vertical differentiation,enhance the crowdsourcing logistics platform in the market competition.And the platform also gives out guidance to the platform to obtain higher profits and reasonable pricing for multilateral users.This thesis combines the characteristics of crowdsourcing logistics platform with the model theory of multilateral market pricing.By studying the characteristics of multilateral market of crowdsourcing logistics platform,this paper analyzes the influence of platform pricing on relevant stakeholders of the platform and the factors affecting the pricing of competitive crowdsourcing logistics platform.It innovatively proposes a multilateral market competition model based on supplier-freemason and consumer,and uses reverse induction to calculate the relevant solutions of the platform,so as to maximize the profit of the platform.MATLAB simulation is used to explore the influence of changes in the externalities of the cross network on the optimal pricing,order quantity and profit of suppliers when the variables of consumer evaluation and dynamic pricing coefficient are introduced under the appropriate parameters,and the validity of the model is checked.Based on the research,suggestions on pricing of crowdsourcing logistics platform are put forward from four aspects: firstly,dynamic pricing based on the order volume of the platform;secondly,improving the evaluation of consumers on the platform;thirdly,strengthening the single attribute of users on the platform;fourth,making full use of the cross-network externalities of the platform.Finally,on the basis of summarizing the content of the paper,the future research prospects are put forward.