Research On Cash Flow Management Of Luzhou Laojiao Based On The Perspective Of Value Chain

Since Michael Porter first proposed the value chain theory in 1985,this theory has provided companies with a new perspective on management in the industry competition and is an effective tool for analyzing problems.Liquor industry's single product type,large capital liquidity,and obvious regional characteristics make the company's market competitive pressure and the cash flow management is not easy,but cash flow management is still the core Link.In recent years,with the economic development,the value chain has also begun to transform and upgrade.More companies use this theoretical tool to optimize internal resources to achieve the goal of maximizing company value.At the same time,in the company's value chain,cash flow runs through every link in the chain,so it is still important to manage the cash flow of the company's value chain in daily business activities.This article combines value chain theory and cash flow,and based on the relationship between the two,attempts to expand and extend the application of previous cash flow theory and practice.This article takes Luzhou Laojiao Company as the research object of the case.First,it discusses the research background and significance of this article,combs the ideas and draws a writing frame.The full text will analyze and study the ideas in the figure;Introduce the theoretical basis on which this article is based,covering three aspects: value chain related theory,cash flow research and cash flow related content from the perspective of value chain;again,the research on Luzhou Laojiao Company starts with cash flow The overall analysis of the structure is carried out,and then the internal value chain and the external value chain are analyzed separately.The internal value chain starts with the main links on the internal value chain of Luzhou Laojiao and analyzes the cash flow of each link.On the external value chain,longitudinal analysis Upstream suppliers and downstream customers and the company's cash flow related relationship analysis to establish a value alliance.The horizontal analysis is to select three liquor companies of the same type in the same industry: Guizhou Maotai,Wuliangye,Yanghe shares as the reference object for cash flow finance Contrast analysis of data,and explain with other companies in the analysis Compared with the shortcomings of cash flow management;finally,for the shortcomings of Luzhou Laojiao's cash flow management,optimization suggestions are proposed from both internal and external value chains,hoping to bring some inspiration to other similar companies And draw on.The management of cash flow from the perspective of the value chain can analyze the company's cash flow information more comprehensively,which is conducive to the company's effective management decisions,and ultimately achieves the purpose of maximizing the company's value.