Research On Network Marketing Strategy Of Huangshanghuang

With the deepening development of China's reform and opening up,the living st andards of Chinese residents have been greatly improved,bringing new opportunities for the rapid development of the leisure food industry.At the same time,the per capit a consumption of leisure food in China is 2 kg,which still has a large room to rise co mpared with developed countries,and the demand market for leisure food is still very large.Compared with 2010,great changes have taken place in people's leisure way.During the party,leisure food has quietly entered consumers' vision.In the era of "Int ernet +",many entity well-known leisure food brands,in order to gain a larger market share and improve their brand awareness,start to use big data and new media tools to develop online transactions,approach the new retail concept,and find new ways of s ales operation,so as to enhance their development advantages.Three squirrels,liangp ai shop,baicao taste and other leisure snack leading enterprises have rushed to the bea ch of online marketing,and achieved great marketing results,which undoubtedly bro ught a good demonstration effect to Huangshanghuang.Based on the current situation of Huangshanghuang,this paper studies the releva nt network marketing strategies.Combining with the analysis method of literature,co mparative analysis on bright bright now facing the situation,through the analysis can be seen that achieves the greatest network marketing strength is not enough big,in the aspect of network channels and promotion,enterprises should pay attention to the co mpany product development while strengthening quality control,vigorously expand t he network marketing channels,expand the network propaganda,shape corporate bra nd image.Through the 4P theory,the author explored the network marketing strategy suitable for Huangshanghuang,and believed that Huangshanghuang can attract custo mers' ordering through online combined product sales,increase the copy push of We C hat public account to maintain the viscosity with consumers,and expand the promotio n of products to ensure the position of Huangshanghuang in the halogen industry.