Research On The Development Strategy Of Hebei Jinboshi Sanitary Products Co.,ltd

China's tissue market develops rapidly with the rapid development of national economy,and following the upgrading and adjustment of industrial structure,leading enterprises in the industry are constantly adjusting product structure and improving product quality while expanding production scale;small and medium-sized enterprises are also upgrading equipment,and the output and quality of tissue are further improved.In addition,in recent years,the environmental protection policy has become increasingly strict,which puts forward higher requirements for domestic paper production enterprises.Under the dual effects of capacity release and environmental protection pressure,how to choose development strategy for small and medium-sized enterprises has become a true problem that must be solved.Based on the research of domestic and foreign related documents,we take Hebei Jinboshi sanitary products Co.,Ltd.as the research object,use the relevant theories and methods of strategic management to analyze the internal and external environment,and formulate the development strategy which accord with the actual situation of the enterprise.Hebei Jinboshi Sanitary Products Co.,Ltd.is a small private enterprise in Baoding area that produces toilet paper,removable tissue paper and other household paper as its main products.In this paper,through the analysis of the internal organization,human resources,production capacity and financial capacity,summarize the strengths and weeknesses of the enterprise's own development;then PEST analysis and Porter's five-force model are used to analyze the external macro environment and industry environment of the enterprise,and summarize the opportunities and threats faced by the enterprise development.We plan the development strategy through SWOT analysis and select the development strategy by combining the strategic goals.Considering the short-term goal can be achieved through a growth strategy that uses its internal strengths and external opportunities,we choose a forward integration strategy;Considering the major disadvantages such as capital and products will become obstacles to the long-term development of the enterprise,improving the internal conditions of the enterprise will be conducive to the realization of strategic goals,we choosethe horizontal integration strategy for the realization of the medium and long-term goals of the enterprise.Through the research of this paper,the development strategy suitable for Hebei Jinboshi sanitary products Co.,Ltd.is formulated.The research conclusion has certain application value to the enterprise,and can also be used for reference to other small and medium-sized paper production enterprises,and is conducive to the long-term development of small and medium-sized paper production enterprises.