Research On Development Strategy Of LF Paper Group

Throughout the overall situation in the papermaking industry in recent years,environmental protection,waste paper is limited to the ban,the waste market fluctuations,wood pulp prices keep rising continuous fermentation,the influence of various factors,such as pulp and paper industry is facing has never had the resources,environment and energy and so on various constraints,the overall efficiency of industry falling.With China's macroeconomic environment and social development pattern of the new change and adjustment,the traditional paper industry is a new concept,new way of life,the impact of the new economic model,but also bring new development opportunities LF paper group as one of China's leading tissue paper manufacturer,the response country five development philosophy,in the future how to find new sources of growth on the basis of the core industry to foster new competitive advantages,and achieve a better future for the sustainable development of enterprise,is worth in-depth understanding and implementation of enterprise.This article first to the strategic management related theories are reviewed,based on the current situation of the development of papermaking industry at home and abroad,through the adoption of Michael Porter's Five Forces Model analysis,PEST and SWOT matrix analysis,the LF paper group facing the external environment and internal environment analysis,combined with the present national policy laws and regulations and industry development trend,think LF paper group should look for accurate positioning,seize the opportunity,puts forward the development strategy of LF paper group:take vertical integration strategy construction materials recycling base,optimize the structure of raw materials,extends the industrial chain segment after paper products processing;Expand the field,segment the market,develop new paper varieties,carry out the diversification strategy,expand the market share,and improve the group's overall efficiency;Using a low-cost strategy and differentiation strategy,and ensure product competitive advantage,make full use of the opportunities brought by the Internet era,explore LF paper group products new mode of"Internet+",more products to meet market demand and to provide more convenient service,so as to guarantee LF paper group unceasing development,the sustainable development and leaping development.lt is hoped that the research of this paper can provide reference value for further development of the company.At the same time,it can also provide reference for the selection and formulation of other enterprise strategies in the same industry.