Construction And Application Of Customer Manager Competency Model In C Rural Commercial Bank

With the increasingly complex market environment,as a local commercial bank with the purpose of serving the development of the local rural economy,the talent team is the key for rural commercial banks to gain competitiveness in the market.As a bridge between the customer and the bank,the role of the account manager is crucial,and its role is related to the overall implementation of the bank's strategy.In the new situation,opportunities and challenges coexist.However,when the account managers of C Rural Commercial Bank face different tasks and requirements,whether from the perspective of managing the account manager or the account manager himself,there are many problems,especially the urgent need to improve the client The overall quality of the manager team.Therefore,by introducing the research theory of competency concept and competency model,This thesis is mainly based on the existing research results,combined with qualitative and quantitative research ideas.Firstly,it introduces the related theoretical research of competence and determines the object of the thesis;secondly,it analyzes the customers of C Rural Commercial Bank based on the actual situation of C Rural Commercial Bank.The current situation of manager management;then based on the introduction of the existing research on the method of constructing the competency model,extract the preliminary competence elements through the use of behavioral event interview method and literature research method;then use the questionnaire survey method to statistics and analyze the survey data,Determined the competency elements of the account manager of C Rural Commercial Bank,and constructed the competence model of the account manager of C Rural Commercial Bank;finally put forward the application of the C Rural Commercial Bank client manager competency model in recruitment management,training management,and performance management templates Related suggestions.